Branding Archives

In a city that never sleeps, your brand shouldn’t either. At RIOT, we’re not just a branding agency in New York—we’re your partner in crafting identities that disrupt, resonate, and stay unforgettable. From bold visual storytelling to sharp strategies that cut through the noise, we create brands that are impossible to ignore. We don’t do cookie-cutter. Every brand we build is a call to action—a RIOT against the ordinary. Whether you’re a start-up looking to shake things up or an established player ready for a rebrand, we take your vision and push it beyond what you thought was possible.

What We Do:

  • Brand Strategy – Where the heart of your brand meets the science of impact.
  • Visual Identity Design – Logos, colors, and graphics that are bold enough to own the room.
  • Brand Storytelling – Words that don’t just tell a story—they ignite a movement.
  • Rebranding – Evolutionary or revolutionary, we’ll take your brand to the next level.
  • Boutique Branding – For those who want something unique, luxurious, and bespoke.

Why RIOT?

We’re not your average branding agency in NYC. Our team of rule-breakers, storytellers, and design virtuosos live to create work that makes people stop, think, and feel. With years of experience building brands for industries spanning tech, fashion, and lifestyle, we know how to craft identities that thrive in the world’s most competitive markets.

Ready to Own Your Space?

This is your moment. Let’s craft a brand that stands out, speaks up, and wins hearts. Contact RIOT, New York’s go-to branding agency, and let’s create something bold together.
Coachtopia: Luxury, Redefined

RIOT partners with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

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John Frieda’s Frizz Ease: 7 Films That Tame Every Strand

Go behind the scenes with celebrity stylists Dave Stanwell and Laura Polko as they bring John Frieda’s Frizz Ease campaign to life. From tackling humidity to achieving sleek, frizz-free hair, each transformation is a testament to effortless styling.

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LEADX: Brand Refresh

LEADX approached us to transform their visual identity while coexisting with another brand of the same name. Through bold logo design and a carefully curated color palette, we crafted a distinctive and memorable brand identity.

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LA Galaxy: Afrojack Teaser Film

Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.

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Red Bull Kumite: Times Square Live Stream OOH Screen Graphics

Back in March, we took on a pretty intense project for the 2024 Red Bull Kumite, right in the heart of Times Square. Our job? Design and create the graphics for the event, making sure the games looked amazing on a massive 8K corner screen in New York City. We crafted the fullscreen visual experience, with graphics seamlessly laid over live camera feeds, resulting in a high-end and visually stunning display. Red Bull Kumite is one of the must-watch tournaments on the Street Fighter and Fighting Game Community calendar, featuring 16 of the world's top Street Fighter players battling for the title of Red Bull Kumite Champion. The atmosphere was electric, with onlookers and participants alike immersed in the intense action and breathtaking visuals. The event was streamed live on Red Bull Gaming's Twitch and YouTube channels, giving a global audience of hundreds of thousands a front-row seat. Plus, the 360,000 people who pass through Times Square each day got to experience the excitement. The vibrant graphics and the thrill of playing on such a grand stage made the event unforgettable. One attendee even said, "The energy in Times Square was palpable, and the graphics on the big screen were […]

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LA Galaxy x Omega: Small Plan Big Impact

Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.

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LA Galaxy: Rose Bowl Campaign

Match Day -1 Hype FilmRose Bowl Ticket Push TrailerLA Galaxy VS LAFC: Rose Bowl Campaign Gallery Close LA Galaxy VS LAFC: Rose Bowl Campaign Social Media Presence View this post on Instagram A post shared by LA Galaxy (@lagalaxy) View this post on Instagram A post shared by LA Galaxy (@lagalaxy) View this post on Instagram A post shared by LA Galaxy (@lagalaxy) The countdown begins now 🌹7.04.23 — This is for LA. pic.twitter.com/kaRzpn0pYl— LA Galaxy (@LAGalaxy) June 26, 2023 This rivalry always means more.Tomorrow, we battle for LA. pic.twitter.com/rbT54tmyhf— LA Galaxy (@LAGalaxy) July 4, 2023 Our LA. Our Galaxy.Today is for LA. pic.twitter.com/OwbeMbgtFf— LA Galaxy (@LAGalaxy) July 4, 2023

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LA Galaxy: Dignity Health Sports Park 20th Anniversary

Dignity Health Sports Park 20th Anniversary Social Media View this post on Instagram A post shared by LA Galaxy (@lagalaxy) Home sweet home 💙🤍💛Here’s to celebrating 20 years at @dignityhealthsp, and the 20 to come. pic.twitter.com/UXxu6KKUF7— LA Galaxy (@LAGalaxy) June 15, 2023 Dignity Health Sports Park 20th Anniversary Gallery Close

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Coach: Introducing Coachtopia

For more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]

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Coachtopia: Logo Stings

Approved Coachtopia Logo Sting #1: Clouds Part Approved Coachtopia Logo Sting #2: Cloud Hop Approved Coachtopia Logo Sting #3: Our PlanetVersions provided with and without stars, with white stars, black stars all on transparent background. Approved Coachtopia Logo Sting #4: Simple WiggleVersions provided with white, black and rainbow logo on transparent background. Approved Coachtopia Logo Sting #5: Coachtopia World Start Approved Logo Sting #5: Coachtopia World End Coachtopia Logos: Cutting Room Floor The brief for this logo sting work was so unique that there was inevitably amazing stuff that was created that hit the cutting room floor. As we want to honor the work put into this by our amazing creative team, we have included the full presentation of all twenty one logo stings that were created that helped us find the amazing logo stings that were approved above.

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