In a city that never sleeps, your brand shouldn’t either. At RIOT, we’re not just a branding agency in New York—we’re your partner in crafting brand identities that disrupt, resonate, and leave lasting impressions. From bold visual storytelling to brand strategy that cuts through the noise, we create brands that demand attention.
We don’t do cookie-cutter. Every brand we build is a call to action—a RIOT against the ordinary. Whether you’re a startup brand looking to shake things up or an established company in need of a rebrand, we take your vision and push it beyond what you thought was possible.
We’re not your average branding agency in NYC. Our team of creative branding experts, design visionaries, and strategic thinkers create custom branding solutions that make people stop, think, and feel.
With years of experience building brands across industries spanning tech, fashion, real estate, luxury, hospitality, beauty, and lifestyle, we know how to position brands for success in one of the most competitive markets in the world.
RIOT has worked on branding and visual identity projects for some of the world's biggest and most influential brands. Here are some key names:
At RIOT, branding isn’t just about logos and colors—it’s about crafting bold, high-impact identities that tell unforgettable stories. As a leading branding agency in New York, we specialize in strategy, design, and storytelling that make brands impossible to ignore.
This is your moment. Let’s craft a powerful brand identity that stands out, speaks up, and wins hearts.
Contact RIOT, a top branding agency in New York, and let’s build something unforgettable.
RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
Read MoreGo behind the scenes with celebrity stylists Dave Stanwell and Laura Polko as they bring John Frieda’s Frizz Ease campaign to life. From tackling humidity to achieving sleek, frizz-free hair, each transformation is a testament to effortless styling.
Read MoreLEADX approached us to transform their visual identity while coexisting with another brand of the same name. Through bold logo design and a carefully curated color palette, we crafted a distinctive and memorable brand identity.
Read MoreExperience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.
Read MoreRIOT partnered with Red Bull Kumite to design bold, electrifying screen graphics for their Times Square OOH campaign. Merging the high-energy world of esports with eye-catching visuals, this project brought gaming culture to the crossroads of the world.
Read MoreDiscover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.
Read MoreThe LA Galaxy Rose Bowl Campaign reignited a historic MLS rivalry with a creative vision that blended fiery visuals, cinematic storytelling, and the passion of soccer legends. Explore how RIOT’s films captivated fans and broke attendance records.
Read MoreA poetic celebration of Dignity Health Sports Park's 20th anniversary, brought to life by RIOT’s custom video tribute. From iconic LA Galaxy moments to adrenaline-filled BMX stunts and CrossFit Games, this visual journey highlights the legacy of a venue that defines excellence.
Read MoreCoachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.
Read MoreCoachtopia needed a motion identity, and RIOT delivered. Tasked with creating unique logo stings for Coach’s new sustainability-focused brand, we designed 21 distinct animations—each bringing its own energy, personality, and purpose. Watch the final selections and explore our creative process.
Read MoreIn just three days, RIOT crafted The Future Is Now — a fan-fuelled documentary tracing the myth and muscle of LA Galaxy, from Rose Bowl anthems to Beckham-era glamour. What began as a crash course in club history became a love letter to football culture — a cinematic sprint through legacy, loyalty, and the people who made it all real.
Read MoreNutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]
Read MoreA spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.
Read MoreWitness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.
Read MoreWith everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.
Read MoreArt, Branding, Creative, Design, Directing, Editing, FX, Motion, OOH, Photography, Post, Color, Music Supervision
Read MoreProduced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations
Read MoreFrom farm fields to the trading floor—TD Ameritrade’s Taste of the Futures explores the roots of futures trading, starting with the grain markets that shaped the modern financial world. Episode #1 takes us back to where it all began: corn, contracts, and market strategy.
Read MoreDirected, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision
Read MoreDirected, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision
Read MoreDirected, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Motion, Music Supervision
Read MoreDirected, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision
Read MoreAs part of our creative collaboration with SoulCycle, this docufilm captures Melanie’s journey of resilience and self-discovery. With a powerful message to “Be your own authority,” Melanie inspires riders to embrace authenticity and connection in every SoulCycle class.
Read MoreIn this powerful SoulCycle docufilm, Trammell shares his journey from life-saving heart surgery to redefining resilience in the Harlem fitness community. Directed by RIOT’s Chris “MUG5” Maguire, the film captures Trammell’s unique story of strength, recovery, and the inspiring connection he brings to every class.
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