Branding

Branding

In a city that never sleeps, your brand shouldn’t either. At RIOT, we’re not just a branding agency in New York—we’re your partner in crafting brand identities that disrupt, resonate, and leave lasting impressions. From bold visual storytelling to brand strategy that cuts through the noise, we create brands that demand attention.

We don’t do cookie-cutter. Every brand we build is a call to action—a RIOT against the ordinary. Whether you’re a startup brand looking to shake things up or an established company in need of a rebrand, we take your vision and push it beyond what you thought was possible.

Washington Commanders: The Brand Evolution - Redskins Arrow Branding

What We Do:

  • Brand Strategy – Where the heart of your brand meets the science of impact.
  • Visual Identity Design – Logos, typography, and color palettes that own the room.
  • Brand Storytelling – Words that don’t just tell a story—they ignite a movement.
  • Rebranding Services – Evolutionary or revolutionary, we take brands to the next level.
  • Boutique Branding – For luxury, high-end, and bespoke brand identity solutions.

Why RIOT?

We’re not your average branding agency in NYC. Our team of creative branding experts, design visionaries, and strategic thinkers create custom branding solutions that make people stop, think, and feel.

With years of experience building brands across industries spanning tech, fashion, real estate, luxury, hospitality, beauty, and lifestyle, we know how to position brands for success in one of the most competitive markets in the world.

RIOT has worked on branding and visual identity projects for some of the world's biggest and most influential brands. Here are some key names:

Fashion & Luxury:

  • Coach – Branding campaigns, including work on Coachtopia, their sustainability-focused initiative.
  • Tiffany & Co. – Elevating brand storytelling and creative direction.
  • Ray-Ban – High-profile brand campaigns, including the Ray-Ban 75 Years Sizzle Reel.
  • Estée Lauder Companies – Global branding initiatives in the beauty industry.
  • Clinique – Visual identity and creative content.

Sports & Entertainment:

  • LA Galaxy – Branded content and visual storytelling for one of MLS’s most iconic teams.
  • Washington Commanders – Branding and creative direction, including the reveal of their team mascot, Major Tuddy.
  • Red Bull – Collaborations on high-energy branded content.

Media & Publishing:

  • The Wall Street Journal (WSJ Custom Content) – Branded content production.
  • GQ – High-impact visuals and creative direction.

Technology & Corporate:

  • AWS (Amazon Web Services) – Branded content and digital storytelling in tech and innovation.
  • Microsoft – Creative campaigns for digital and enterprise initiatives.

Boutique & Niche Brands:

  • Coachtopia – Sustainable branding initiative for Coach’s eco-conscious line.
  • John Frieda – Beauty brand campaign strategy and execution.

Branding Agency Services at RIOT

At RIOT, branding isn’t just about logos and colors—it’s about crafting bold, high-impact identities that tell unforgettable stories. As a leading branding agency in New York, we specialize in strategy, design, and storytelling that make brands impossible to ignore.

1. Brand Strategy & Positioning

  • Defining your brand purpose, mission, and values.
  • Market research and competitor analysis.
  • Identifying target audiences and brand differentiation.
  • Crafting brand positioning statements that resonate.

2. Visual Identity & Design

  • Logo creation and typography selection.
  • Brand color palettes and design systems.
  • Custom iconography, graphics, and brand assets.
  • Corporate identity and visual brand guidelines.

3. Brand Storytelling & Messaging

  • Developing brand voice and tone of voice guidelines.
  • Crafting compelling brand narratives and copywriting.
  • Slogans, taglines, and campaign messaging.
  • Editorial and content strategy for brand communications.

4. Rebranding & Brand Evolution

  • Modernizing and repositioning established brands.
  • Strategic brand refresh to align with market shifts.
  • Visual and messaging overhaul to maintain relevance.
  • Full-scale rebrand campaigns for businesses in transition.

5. Boutique & Luxury Branding

  • High-end, bespoke brand identity creation.
  • Elevated branding for fashion, luxury, beauty, and lifestyle brands.
  • Creating exclusive, high-concept brand visuals.

6. Digital-First Branding & Brand Experience

  • Brand-led website and UX/UI design.
  • Social media branding and content strategy.
  • Branded animations, motion graphics, and digital storytelling.
  • Seamless integration across print, digital, and experiential marketing.

7. Brand Activation & Campaign Execution

  • End-to-end creative campaign execution.
  • Launch strategies for products, events, and digital experiences.
  • Designing brand activations and immersive brand experiences.
  • Sustainable branding strategies for eco-conscious initiatives.

8. Naming & Identity Development

  • Naming workshops and brand name ideation.
  • Trademark research and validation.
  • Domain and social media handle availability.

Ready to Own Your Space?

This is your moment. Let’s craft a powerful brand identity that stands out, speaks up, and wins hearts.

Contact RIOT, a top branding agency in New York, and let’s build something unforgettable.

Coachtopia: Luxury, Redefined
October 28, 2024 by riotwashere in 0 Comments

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

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John Frieda’s Frizz Ease: 7 Films That Tame Every Strand
October 26, 2024 by riotwashere in 0 Comments

Go behind the scenes with celebrity stylists Dave Stanwell and Laura Polko as they bring John Frieda’s Frizz Ease campaign to life. From tackling humidity to achieving sleek, frizz-free hair, each transformation is a testament to effortless styling.

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LEADX: Brand Refresh
September 9, 2024 by riotwashere in 0 Comments

LEADX approached us to transform their visual identity while coexisting with another brand of the same name. Through bold logo design and a carefully curated color palette, we crafted a distinctive and memorable brand identity.

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LA Galaxy: Afrojack Teaser Film
June 29, 2024 by riotwashere in 0 Comments

Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.

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Red Bull Kumite: Times Square Live Stream OOH Screen Graphics
March 1, 2024 by Jack in 0 Comments

RIOT partnered with Red Bull Kumite to design bold, electrifying screen graphics for their Times Square OOH campaign. Merging the high-energy world of esports with eye-catching visuals, this project brought gaming culture to the crossroads of the world.

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LA Galaxy x Omega: Small Plan Big Impact
October 1, 2023 by Jack in 0 Comments

Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.

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LA Galaxy: Rose Bowl Campaign
July 4, 2023 by Jack in 0 Comments

The LA Galaxy Rose Bowl Campaign reignited a historic MLS rivalry with a creative vision that blended fiery visuals, cinematic storytelling, and the passion of soccer legends. Explore how RIOT’s films captivated fans and broke attendance records.

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A Legacy in Motion: Celebrating 20 Years of Dignity Health Sports Park
June 15, 2023 by Jack in 0 Comments

A poetic celebration of Dignity Health Sports Park's 20th anniversary, brought to life by RIOT’s custom video tribute. From iconic LA Galaxy moments to adrenaline-filled BMX stunts and CrossFit Games, this visual journey highlights the legacy of a venue that defines excellence.

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Coach: Introducing Coachtopia
April 20, 2023 by Jack in 0 Comments

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coachtopia: Establishing a Brand Identity in Motion
April 20, 2023 by Jack in 0 Comments

Coachtopia needed a motion identity, and RIOT delivered. Tasked with creating unique logo stings for Coach’s new sustainability-focused brand, we designed 21 distinct animations—each bringing its own energy, personality, and purpose. Watch the final selections and explore our creative process.

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LA Galaxy: The Future Is Now
February 13, 2023 by Jack in 0 Comments

In just three days, RIOT crafted The Future Is Now — a fan-fuelled documentary tracing the myth and muscle of LA Galaxy, from Rose Bowl anthems to Beckham-era glamour. What began as a crash course in club history became a love letter to football culture — a cinematic sprint through legacy, loyalty, and the people who made it all real.

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Nutrafol x Sephora: Product Range Launch
January 31, 2023 by Jack in 0 Comments

Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]

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Washington Commanders: Scary Season
October 30, 2022 by Jack in 0 Comments

A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.

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Washington Commanders: Official Rebrand Film
February 2, 2022 by riotwashere in 0 Comments

Witness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.

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Vegas On: Creative Direction & Visual Identity
February 1, 2022 by Jack in 0 Comments

With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.

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RIOT: Creative Agency Reel
January 1, 2022 by riotwashere in 0 Comments

Art, Branding, Creative, Design, Directing, Editing, FX, Motion, OOH, Photography, Post, Color, Music Supervision

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Clinique: Love Sizzle Reel
November 12, 2021 by riotwashere in 0 Comments

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations

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TD Ameritrade’s Taste of the Futures: Episode #1 Back to the Futures
August 1, 2020 by riotwashere in 0 Comments

From farm fields to the trading floor—TD Ameritrade’s Taste of the Futures explores the roots of futures trading, starting with the grain markets that shaped the modern financial world. Episode #1 takes us back to where it all began: corn, contracts, and market strategy.

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Reside Moments: The Art Is In The Glass
December 21, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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Reside Moments: Bring Your Garden Inside
December 3, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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PlayUSA: Beat The Bookie
September 1, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Motion, Music Supervision

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Reside Moments: Paint It Black
May 31, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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Melanie’s SoulCycle Journey: A Path of Authenticity, Resilience, and Connection
September 26, 2018 by riotwashere in 0 Comments

As part of our creative collaboration with SoulCycle, this docufilm captures Melanie’s journey of resilience and self-discovery. With a powerful message to “Be your own authority,” Melanie inspires riders to embrace authenticity and connection in every SoulCycle class.

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Trammell: A SoulCycle Journey of Strength & Second Chances
September 24, 2018 by riotwashere in 0 Comments

In this powerful SoulCycle docufilm, Trammell shares his journey from life-saving heart surgery to redefining resilience in the Harlem fitness community. Directed by RIOT’s Chris “MUG5” Maguire, the film captures Trammell’s unique story of strength, recovery, and the inspiring connection he brings to every class.

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