Branding

Branding Archives

In a city that never sleeps, your brand shouldn’t either. At RIOT, we’re not just a branding agency in New York—we’re your partner in crafting identities that disrupt, resonate, and stay unforgettable. From bold visual storytelling to sharp strategies that cut through the noise, we create brands that are impossible to ignore. We don’t do cookie-cutter. Every brand we build is a call to action—a RIOT against the ordinary. Whether you’re a start-up looking to shake things up or an established player ready for a rebrand, we take your vision and push it beyond what you thought was possible.

What We Do:

  • Brand Strategy – Where the heart of your brand meets the science of impact.
  • Visual Identity Design – Logos, colors, and graphics that are bold enough to own the room.
  • Brand Storytelling – Words that don’t just tell a story—they ignite a movement.
  • Rebranding – Evolutionary or revolutionary, we’ll take your brand to the next level.
  • Boutique Branding – For those who want something unique, luxurious, and bespoke.

Why RIOT?

We’re not your average branding agency in NYC. Our team of rule-breakers, storytellers, and design virtuosos live to create work that makes people stop, think, and feel. With years of experience building brands for industries spanning tech, fashion, and lifestyle, we know how to craft identities that thrive in the world’s most competitive markets.

Ready to Own Your Space?

This is your moment. Let’s craft a brand that stands out, speaks up, and wins hearts. Contact RIOT, New York’s go-to branding agency, and let’s create something bold together.
LA Galaxy: The Future Is Now
February 13, 2023 by Jack in 0 Comments

Our first collaboration with LA Galaxy saw us diving deep into the history and archives of the club with the mammoth task of creating a historical journey into LA Galaxy as a team, the results of which are being featured on the MLS official Apple TV channel. With a super tight deadline, we got to work by researching, reading, watching, and ingesting all the content we could to understand what makes LA Galaxy the team it is. Over the course of three days, we downloaded and consumed an entire legacy in a seemingly impossible timeframe. The shining light throughout the footage we saw in the archives and the stories we read online was the energy and loyalty of the fans. As such, we wanted to ensure “The Future Is Now” reflects the fans as a shining light by highlighting them and respecting the importance they play in the club’s legacy. We wanted to tell a rich team story that was as deep and historical as possible. We covered everything from the first-ever game at the iconic Rose Bowl stadium in the 90s, their first legend Cobi Jones, the milestone of British soccer legend David Beckham signing with the team that […]

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Nutrafol x Sephora: Product Range Launch
January 31, 2023 by Jack in 0 Comments

Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]

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Washington Commanders: Scary Season
October 30, 2022 by Jack in 0 Comments

A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.

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Washington Commanders: Official Rebrand Film
February 2, 2022 by riotwashere in 0 Comments

Witness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.

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Vegas On: Creative Direction & Visual Identity
February 1, 2022 by Jack in 0 Comments

With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.

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RIOT: Creative Agency Reel
January 1, 2022 by riotwashere in 0 Comments

Art, Branding, Creative, Design, Directing, Editing, FX, Motion, OOH, Photography, Post, Color, Music Supervision

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Clinique: Love Sizzle Reel
November 12, 2021 by riotwashere in 0 Comments

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations

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Reside Moments: The Art Is In The Glass
December 21, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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Reside Moments: Bring Your Garden Inside
December 3, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision

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PlayUSA: Beat The Bookie
September 1, 2019 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Motion, Music Supervision

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