PlayUSA: Beat The Bookie
Just before the opening of the sports book season in September 2019, PlayUSA approached us to create an attention-grabbing commercial promoting their site for TV. The commercial has since been broadcast on TV and Hulu in the NJ and PA markets.
Our final approach was done in a stylized color overlay style mixed with large, animated text, black-and-white imagery, and an impactful, hard-hitting soundtrack.
Above, you can watch the music-only version of the film. Underneath the gallery, we also include the TV version that features the awesome Voiceover talents of the awesome Bob Holiday.
CREDITS
CLIENT: PlayUSA
AGENCY: RIOT
PRODUCED BY: RIOT
PRODUCERS: Matt Brown, Katinka Partridge & Kendall Saville
DIRECTION, EDITING, DESIGN & MOTION: Chris "MUG5" Maguire
VO TALENT:Bob Holiday
PlayUSA: Big Bonus (VO :30)
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