Clinique: Love Sizzle Reel
During 2021, thanks to social media, Clinique experienced an unplanned viral moment where their lipstick product “Black Honey” got picked up by a large group of Gen Z influencers on TikTok. To follow up on this wave of popularity, we collaborated with our friends at Clinique to create a new sizzle reel for the brand.
Simply titled “Love” our sizzle plays with the idea of consumers not simply liking the brand, but loving it. We used a mixture of Clinique imagery and unique RIOT compositions alongside bold kinetic text to bring the story to life.
Adding hand-drawn animations and a catchy, on-topic musical choice, we created an elegantly clean sizzle reel for Clinique that showcases their intent as a brand moving into 2022.
A collection of love songs that are perfect for Advertising
As this was an internal only sizzle reel we were able to music supervise from all music which is always a lot of fun! If you're looking for music that is both cool and would be great for ads based around love then check out our playlist to the right and enjoy!
Clinique Unique, cut by RIOT: a brand manifesto in one word, built from five decades of Clinique, from black-and-white archive ads to the faces, formulas and counters of 2022.
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We were approached by Clinique’s creative team to create a sizzle reel highlighting their latest rebrand work and product innovations. Showcasing a combination of provided footage, original compositions, motion graphics, and unique textures, we transformed a short brief into a visually rich and engaging sizzle reel to excite Clinique employees and customers. Real people were featured as much as possible to help emphasize customer loyalty and satisfaction and to show just how much Clinique’s customer base truly loves the brand. The result is a high-energy, motivational, and playful sizzle reel that will excite everyone for this next chapter in the legacy of Clinique and for future creations with RIOT.
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How RIOT turned a Zoom recording into a guidelines film people actually watch: Nick Sterlington's Top Five Things You Need To Know for The Foundation, Clinique's creative hub, with Bitmoji, 90s nostalgia and a lot of motion.
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A RIOT sizzle reel for Clinique's visual merchandising and store design work: the Clinique Lab concept, from China to Paris to travel retail, and the counters still to come.
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