Clinique: Love Sizzle Reel
During 2021 thanks to social media, Clinique experienced an unplanned viralContent that catches fire—viral content spreads fast, ignites emotion, and puts your brand on everyone's feed. moment where their lipstick product “Black Honey” got picked up by a large group of Gen Z influencers on TikTok. To follow up on this wave of popularity we collaborated with our friends at Clinique to create a new sizzle reel for the brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception..
Simply titled, “Love” our sizzle plays with the ideaThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. of consumersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. not simply liking the brand, but loving it. We used a mixture of Clinique imagery and unique Riot creative agency compositions alongside bold kinetic text to bring the story to life.
Adding hand-drawn animations, and a catchy, on-topic musical choice we created an elegantly clean sizzle reel for Clinique that showcases their intent as a brand moving into 2022.
A collection of love songs that are perfect for Advertising
As this was an internal only sizzle reel we were able to music supervise from all music which is always a lot of fun! If you're looking for music that is both cool and would be great for adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. based around love then check out our playlist to the right and enjoy!
