Clinique: Love Sizzle Reel

November 12, 2021
Clinique: Love Sizzle Reel

During 2021 thanks to social media, Clinique experienced an unplanned viral moment where their lipstick product “Black Honey” got picked up by a large group of Gen Z influencers on TikTok. To follow up on this wave of popularity we collaborated with our friends at Clinique to create a new sizzle reel for the brand.

Simply titled, “Love” our sizzle plays with the idea of consumers not simply liking the brand, but loving it. We used a mixture of Clinique imagery and unique Riot compositions alongside bold kinetic text to bring the story to life.

Adding hand-drawn animations, and a catchy, on-topic musical choice we created an elegantly clean sizzle reel for Clinique that showcases their intent as a brand moving into 2022.

Back to Top