Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector illustration […]
Towards the end of the global COVID pandemic we took on the challenge of producing a global live-streaming event for the virtual experiences platform Moment House with Canadian folk band Wild Rivers. Filmed live at Le Poisson Rouge in our creative agency home of NYC we embraced the challenge to shoot and edit the entire intimate gig with a small grassroots team. We shot everything for this live-streaming gig and edited everything together to create a long-form content experience for existing fans and new listeners. The wider angles were shot using the venue’s own cameras to help us make the most of the stage, the audience, and most importantly the artists. We mixed these cameras with two RED Komodo’s on gimbals for an all encompassing visual story of this amazing show. We put together a full content package for the team including a full 1 hour 30 min edit, trailer, sizzle, intros, and more. For those of you that have the password, you can watch the Wild Rivers full live stream in the player above. For everyone else, enjoy the visuals from the sizzle reel and our image gallery below.
Giving a masterclass on empathy, podcaster Dylan Marron in collaboration with Lexus and WSJ Custom Content sat in front of the RIOT cameras in NYC during the pandemic. Dylan’s “Conversations with People Who Hate Me” podcast and social experiment features his conversations with people who have written negative comments to him online in the past. The experience from the shows and the conversations that followed gave Dylan a bank of knowledge on vulnerability, difficult conversations, and empathy. We shot, edited, and produced this long-form instructional class that dives into deep philosophical layers surrounding negative human interactions and delivers a light and positive visual experience for the viewer. The story is broken down into chapters with a mixture of “to camera” discussion, motion graphics, quirky custom hand-drawn animations and a multitude of b-roll that was shot in different locations throughout. Our leadership session is one of the rare longer-form pieces of content in the RIOT catalog and we’re super proud of this creation. We’re excited about future collaborations where we get to test ourselves in the longer form visual content space further.
