Wardrobe: App Intro

September 20, 2021
Wardrobe: App Intro

With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible.

Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways.

Going the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, composed mixed media animation layers and textures to help bring fresh, new and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” that almost makes you think the video is broken.

Weird, cool, intriguing and fresh, our Wardrobe film plays the perfect role in introducing someone using the app to what it’s about in an instant.

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