Coach Foundation: Dream It Real
We recently partnered with our dear friends at Coach to create an inspiring film for their affiliated non-profit organization, the Coach Foundation. The Coach Foundation is committed to unlocking the dreams of 5,000 young individuals by providing scholarships by 2025.
The video content in the film was captured using the personal cameras of the featured individuals, showcasing the authentic and unfiltered nature of their technological resources and emphasizing the challenge of affording higher education.
With a focus on promoting positivity, our goal was to shed light on the incredible personalities of each individual who has overcome adversity to reach their current position. To maintain the genuine essence of the film, we dedicated extra time and effort to incorporate hand-drawn elements.
For each person showcased, we endeavored to delve into their thoughts and imbue their clips with a custom font style and a hand-drawn representation of their imagined workspaces. These elements were then animated to generate one-of-a-kind artistic creations.
This project presented a unique opportunity for our creative agency, and we had a fantastic time bringing it to life. Although the video is intended for internal use within the Coach team and requires a password for access, you can still catch a glimpse of our distinctive work in the screenshots provided below.