BRIDES: Hannah Bronfman Cover Star Films
For the July 2017 issue of BRIDES magazine, Hannah Bronfman, Instagram influencerThe voice of the crowd—an influencer is a trusted creator whose reach and credibility can elevate your brand to new audiences. and DJ extraordinaire, graced the cover in a celebration of love, elegance, and individuality. RIOT had the pleasure of collaborating with BRIDES on this milestone, creating a suite of engaging content designed to captivate audiences across platforms. From square Instagram films to striking magazine imagery and a standout 60-second “workout” film, this campaign blurred the lines of traditional editorial content.
The centerpiece of this project was the 60-second workout film, a fun and tongue-in-cheek ode to Hannah’s dynamic personality. Directed by Chris “MUG5” Maguire, the film mixes playful creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. with wedding traditions—most memorably, reversing the classic “crossing the threshold” moment as Hannah effortlessly lifted her then-fiancé, Brendon Fallis. It’s a perfect reflection of the couple’s humor, strength, and partnership.
Hannah’s charisma shone through every frame, embracing every challenge with her trademark grace and energy. This marked RIOT’s second collaboration with her, and once again, she proved to be a joy to work with. We’re proud to have pushed the boundaries of traditional magazine visuals, offering fun, unique, and cool motion contentYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. that complemented the timeless print imagery.
BRIDES: Director’s Cut
The Director’s Cut offers a full glimpse into the incredible footage captured during our time with Hannah. Many of these moments made it into the final films, while others found a home in this extended piece, showcasing the breadth of creativity in the campaign.
