Coach: New York Yankees Lucky Fan Films

In 2016 Coach partnered with New York Yankees to put together a joint collection of products together. As part of this, Coach took out some in-game advertising on the Yankee Stadium jumbotron.

Over the course of a few months we were tasked with putting together five 8 second videos to showcase a product that one lucky fan at each game would win. From back packs through to this, our favorite film which offered fans a chance to win a father and son collection of Coach baseball gloves.

Chris MUG5 Maguire directed, edited, did all post and colorization on all of the videos, this one being the most advanced due to the 360, in air spinning of the gloves you see on display here. This was a super fun project and we look forward to doing many more cool product based promotional films like this in the future.

Our favorite, the Coach Baseball Glove film is above, below are the other four films created for part of this campaign.

CREDITS

CLIENT: Coach
AGENCY: RIOT
PRODUCED BY: Suite Spot
DIRECTED BY: Chris MUG5 Maguire
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
EDITING, POST, COLOR & MOTION GFX BY: Chris MUG5 Maguire
ASSISTANT EDITOR: Nastassja Simone
ASSISTANT CAMERA: AJ Strauman
GAFFER: Huttenburg Nasser
PRODUCTION ASSISTANT: Paulina Ortiz