Coach: Saudi Exclusive Film

Occasionally Coach has a specific and exclusive product release for an individual territory. This could be in the shape of an exclusive bag or maybe even the way that they market to that specific region. RIOT was tasked with creating a web-only specific film that was to be housed in a vertical banner ad space. This was interesting to film as, for the first time we were shooting for vertical as opposed to trying to make landscape filmed content fit into a vertical space. The creative look and feel of the film used a lot of light and shadow play against a white background, the result being a beautiful subtle cream color. The light and shadow play was made even more fun through the use of a turntable so there was movement within them as it moved.