Coach: New York Yankees Lucky Fan Films

Coach: New York Yankees Lucky Fan Films

In 2016, Coach partnered with the legendary New York Yankees to launch a joint collection that fused fashion with the spirit of America’s favorite pastime. As part of this iconic collaboration, Coach brought its creativity to Yankee Stadium, taking over the jumbotron with engaging in-game advertising that captivated fans and highlighted their exclusive products.

RIOT was tasked with creating five dynamic 8-second videos that would spotlight the products being offered to one lucky fan at each game. From sleek backpacks to our personal favorite—the father-and-son Coach baseball gloves—each film brought the collection to life with bold visuals and imaginative flair.

For the baseball glove film, directed, edited, and brought to vivid life by Chris MUG5 Maguire, we took things to the next level. Featuring a mesmerizing 360-degree, in-air spin of the gloves, this piece pushed creative boundaries and became the standout star of the campaign. Every frame was meticulously crafted, from the post-production polish to the striking color grading, ensuring it would shine on the massive New York Yankees Yankee Stadium screen.

This project was a chance to merge Coach’s modern luxury with the timeless energy of Yankee Stadium. Above, you’ll find our favorite, the Coach Baseball Glove film. Below, explore the additional four films that rounded out this unforgettable campaign. For us, it’s a testament to how imagination, craftsmanship, and a touch of RIOT magic can make any collaboration legendary.

Feeling Inspired?

Connect with us. Share your email, tell us if you're looking to collaborate on a new project with our creative agency or if you're interested in joining our collective, and click SUBMIT. We’ll be in touch soon.


    Back to Top