Coach: Disney x Coach Campaign
Coach has long been known for its bold and imaginative partnerships, from Peanuts and Snoopy to unexpected collaborations that captivate audiences worldwide. In 2016, they elevated their game with two monumental collaborations: Disney and the New York Yankees. We were honored to play a key role in the Disney x Coach campaign—a partnership that brought together timeless magic and contemporary fashion in an unforgettable way.
Bringing the Disney x Coach Vision to Life
Our involvementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action. in this iconic campaign covered multiple creative fronts.
Conceptualizing the vision
Early on, we collaborated with Coach to shape the creative direction of the partnership. We helped imagine how Disney’s signature charm and Coach’s modern luxury could seamlessly blend across their channels.
Bringing the vision to life
From creating final animations that dazzled in Coach stores to stunning displays on social media and outdoor screens worldwide, we ensured every frame sparkled with Disney magic and Coach elegance. We crafted a playful and engaging Disney x Coach ad tailored for Snapchat, capturing the essence of the collaboration in bite-sized brilliance.
Using Disney’s exclusive film for Coach, we produced over 50 outdoor and in-store advertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. versions for screens around the world. Additionally, we created pre-roll adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. for Vogue and other prestigious publications, ensuring the campaign reached a global audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. in style.
A Creative Collaboration That Captivated the World
The result? A campaign that felt like a love letter to creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments., uniting Disney’s iconic legacy with Coach’s daring spirit. It was a celebration of artistry, nostalgia, and innovation, designed to captivate audiences everywhere.
Above, you’ll find the Disney x Coach Vogue pre-roll ad. Below, explore the vibrant animations showcased on Instagram, in-store, and across outdoor screens, as well as the whimsical Snapchat ad. For us, this project was a perfect union of imagination and execution—and we’re proud to have brought it to life.
