Coach: Disney x Coach Campaign
Coach has long been known for its bold and imaginative partnerships, from Peanuts and Snoopy to unexpected collaborations that captivate audiences worldwide. In 2016, they elevated their game with two monumental collaborations: Disney and the New York Yankees. We were honored to play a key role in the Disney x Coach campaign—a partnership that brought together timeless magic and contemporary fashion in an unforgettable way.
Bringing the Disney x Coach Vision to Life
Our involvement in this iconic campaign covered multiple creative fronts.
Conceptualizing the vision
Early on, we collaborated with Coach to shape the creative direction of the partnership. We helped imagine how Disney’s signature charm and Coach’s modern luxury could seamlessly blend across their channels.
Bringing the vision to life
From creating final animations that dazzled in Coach stores to stunning displays on social media and outdoor screens worldwide, we ensured every frame sparkled with Disney magic and Coach elegance. We crafted a playful and engaging Disney x Coach ad tailored for Snapchat, capturing the essence of the collaboration in bite-sized brilliance.
Using Disney’s exclusive film for Coach, we produced over 50 outdoor and in-store advertising versions for screens around the world. Additionally, we created pre-roll ads for Vogue and other prestigious publications, ensuring the campaign reached a global audience in style.
A Creative Collaboration That Captivated the World
The result? A campaign that felt like a love letter to creativity, uniting Disney’s iconic legacy with Coach’s daring spirit. It was a celebration of artistry, nostalgia, and innovation, designed to captivate audiences everywhere.
Above, you’ll find the Disney x Coach Vogue pre-roll ad. Below, explore the vibrant animations showcased on Instagram, in-store, and across outdoor screens, as well as the whimsical Snapchat ad. For us, this project was a perfect union of imagination and execution—and we’re proud to have brought it to life.
Disney x Coach: Live Social Posts
All of the live Disney x Coach social posts for this campaign on the Coach Instagram page.Disney x Coach: Asset Variations
A bunch of different iterations we created as social assets around the Disney x Coach campaign.Snapchat Ad
OOH Variation #1
OOH Variation #2
OOH Variation #3
OOH Variation #4
OOH Variation #5
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
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Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
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For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
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A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
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