Coach x Peanuts: A Playful Brand Collaboration Campaign
The iconic Coach x Peanuts logo highlights their playful and stylish limited edition collection.
Our Role in the Coach x Peanuts Campaign
At RIOT, we love bringing ideas to life that feel both fun and timeless, and the Coach x Peanuts collaboration was the perfect opportunity to do just that. From conceptualizing the first digital and OOH interactions, helping create a custom app, to photographing Coach’s iconic West Village store for an in-app virtual store tour, our fingerprints were all over this vibrant campaign. Our team was deeply involved in multiple facets of the project, helping shape the interaction between Coach’s brand and Peanuts’ timeless characters.
The campaign came to life through various mediums, from the custom app experience to pop-up stores around the world, and even through social media interactions. Below, you can get a taste of the work we contributed, from early conceptual visuals to motion graphics and interactive designs.
Case Study Film: A Collaborative Vision
The video above is a case study film that showcases the overall campaign. While the case study film was created by another team, our motion graphics work is peppered throughout, giving you a glimpse into the full scope of this collaborative project. It’s a perfect way to see the playful spirit of Peanuts brought to life through high-end fashion and digital interactions.
A sneak peek into the Coach x Peanuts collaboration, featuring black Snoopy figurines displayed on a laptop screen, bringing the playful collection to life digitally.
App Design Concept: A Sneak Peek at the Digital Experience
Before the app even launched, we helped create a visual walkthrough animation that would help app designers understand its functionality and features. This early concept was essential in guiding the design process, and we were excited to contribute to shaping the user experience.
We also created a cool intro concept for the app, designed to build excitement for users the first time they opened the app. This was intended to be a fun, engaging entry point into the Coach x Peanuts experience.
OOH Films: Bringing Coach x Peanuts to the Streets
We also contributed to creating custom OOH films for pop-up stores worldwide. One of our favorites was for the Hong Kong pop-up store. The edit we worked on captures the spirit of the collaboration and shows how these films were displayed in-store to engage customers.
Social and Coach.com Integration
As always, the collaboration didn’t stop at the physical stores—it extended to social platforms and Coach.com as well. Below, you’ll see motion graphics concept examples that showcase the homepage and an Instagram post featuring Sincerely Jules. These elements were crucial in maintaining the campaign's visual consistency across all digital platforms.
360 Tour: An Immersive Experience
Lastly, we were responsible for creating the in-app 360-degree tour of the Bleeker Street store. Below is an early test shot of the tour, designed to give users a fully immersive shopping experience within the app.
A 360-degree test shot from the Coach x Peanuts collaboration, highlighting the stunning interior design and product displays within the Bleecker Street store.
Our team at RIOT had a blast working on this vibrant and playful collaboration between Coach and Peanuts. From conceptualizing the digital experience to producing the in-store films and everything in between, it was an honor to contribute to such a unique and exciting project. The Coach x Peanuts campaign brought together the best of both brands, and we're proud to have helped bring it to life.
RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
Explore the Project →
Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →
