Coach x Peanuts: A Playful Brand Collaboration Campaign
When an iconic American comic strip meets an iconic American heritage brand, you know something special is about to happen. That’s exactly what happened when Coach teamed up with Charles M. Schulz's internationally renowned Peanuts characters for an unforgettable collaboration. Together, they created a collection that blended playful nostalgia with high-end fashion, and we at RIOT were honored to be at the heart of it all.
The iconic Coach x Peanuts logo, highlighting their playful and stylish limited edition collection.
Our Role in the Coach x Peanuts Campaign
At RIOT, we love bringing ideas to life that feel both fun and timeless, and the Coach x Peanuts collaboration was the perfect opportunity to do just that. From conceptualizing the first digital and OOHBig, bold, and outside—OOH ads reach people where they live, commute, and explore, blending creativity with visibility. interactions, helping create a custom app, to photographing Coach’s iconic West Village store for an in-app virtual store tour, our fingerprints were all over this vibrant campaign. Our team was deeply involved in multiple facets of the project, helping shape the interactionMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action. between Coach’s brand and Peanuts’ timeless characters.
The campaign came to life through various mediums, from the custom app experience to pop-up stores around the world, and even through social media interactions. Below, you can get a taste of the work we contributed, from early conceptual visuals to motion graphics and interactive designs.
Case Study Film: A Collaborative Vision
The videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. above is a case study film that showcases the overall campaign. While the case study film was created by another team, our motion graphics work is peppered throughout, giving you a glimpse into the full scope of this collaborative project. It’s a perfect way to see the playful spirit of Peanuts brought to life through high-end fashion and digital interactions.
A sneak peek into the Coach x Peanuts collaboration, featuring black Snoopy figurines displayed on a laptop screen, bringing the playful collection to life digitally.
App Design Concept: A Sneak Peek at the Digital Experience
Before the app even launched, we helped create a visual walkthrough animationBringing stories to life—2D and 3D animation transform ideas into motion, blending art and technology to create visually stunning narratives. that would help app designers understand its functionality and features. This early conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. was essential in guiding the designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts. process, and we were excited to contribute to shaping the user experience.
We also created a cool intro concept for the app, designed to build excitement for users the first time they opened the app. This was intended to be a fun, engaging entry point into the Coach x Peanuts experience.
OOH Films: Bringing Coach x Peanuts to the Streets
We also contributed to creating custom OOH films for pop-up stores worldwide. One of our favorites was for the Hong Kong pop-up store. The edit we worked on captures the spirit of the collaboration and shows how these films were displayed in-store to engage customers.
Social and Coach.com Integration
As always, the collaboration didn’t stop at the physical stores—it extended to social platforms and Coach.com as well. Below, you’ll see motion graphics concept examples that showcase the homepage and an Instagram post featuring Sincerely Jules. These elements were crucial in maintaining the campaign's visual consistency across all digital platforms.
360 Tour: An Immersive Experience
Lastly, we were responsible for creating the in-app 360-degree tour of the Bleeker Street store. Below is an early test shot of the tour, designed to give users a fully immersive shopping experience within the app.
A 360-degree test shot from the Coach x Peanuts collaboration, highlighting the stunning interior design and product displays within the Bleecker Street store.
Our team at RIOT had a blast working on this vibrant and playful collaboration between Coach and Peanuts. From conceptualizing the digital experience to producing the in-store films and everything in between, it was an honor to contribute to such a unique and exciting project. The Coach x Peanuts campaign brought together the best of both brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception., and we're proud to have helped bring it to life.
