Coach: Florals
A little different to RIOT’s normal work with our lovely friends at Coach. This time, focusing on still imagery as opposed to video. We were approached to conceptualize and create multiple pieces of imagery around Coach’s new floral campaign. The idea was simple: use the provided Coach floral patterns that were going to be featured on limited edition bags and put them in imagery however we wanted. Our final result was having the floral patterns look like they had been plastered all over different parts of New York City. Below you can see all of the imagery Coach selected for use via Instagram below. Enjoy!
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
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Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
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For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
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A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
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