Coach: Florals
A little different to RIOT’s normal work with our lovely friends at Coach. This time, focusing on still imagery as opposed to video. We were approached to conceptualize and create multiple pieces of imagery around Coach’s new floral campaign. The idea was simple: use the provided Coach floral patterns that were going to be featured on limited edition bags and put them in imagery however we wanted. Our final result was having the floral patterns look like they had been plastered all over different parts of New York City. Below you can see all of the imagery Coach selected for use via Instagram below. Enjoy!
Coach took two stories to Cannes Lions 2026: &Coach, its new Gen Z platform of shared authorship, and a Palais talk on reading culture instead of chasing it. RIOT cut the panel recap and CMO Joon Silverstein's talk. The recap moves the way the platform does, between the room, where creators, athletes and strategists shared one backdrop, and the hand-written cards that give each &Coach story its rhythm. Nerves. Dreams. Us.
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For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
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For Coach's 2025 Store Manager Conference, RIOT cut the story of how Coach became a Gen Z icon as a manifesto in moving type, then delivered investor and Japanese-language versions.
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