Coach: Florals
A little different to RIOT creative agency‘s normal work with our lovely friends at Coach – this time, focusing on still imagery as opposed to videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t..
We were approached to conceptualize and create multiple pieces of imagery around Coach’s new floral campaign.
The ideaThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. was simple, use the provided Coach floral patterns that were going to be featured on limited edition bags and put them in imagery however we wanted.
Our final result was having the floral patterns look like it had been plastered all over different parts of New York city.
Below you can see all of the imagery Coach selected for use via Instagram below. Enjoy!
