Coach: Varsity Collection
In celebration of New York Fashion Week, Coach launched a limited collection of custom Varsity jackets from their Women’s Fall 2016 line. Each jacket was a unique masterpiece, crafted with individuality in mind—no two were alike, thanks to a vibrant mix of studs, patches, and pins. To honor this bold collection, RIOT was tasked with creating a film that would not only showcase the meticulous artArt is the expression of human creativity and imagination through various mediums such as painting, sculpture, music, literature, and digital design. It serves to communicate, inspire, and evoke emotions, often reflecting cultural and personal experiences. of customization but also capture the electric energy of the pieces themselves.
A vibrant display of Coach Varsity jackets from the Women’s Fall 2016 collection, shot with neon graffiti lighting for a bold NYC punk-inspired aesthetic.
What made this collection extraordinary was its personal touch. The five jackets featured in our shoot were designed with specific celebrities in mind, each jacket reflecting the heritage, personality, and unmistakable style of its intended wearer. For RIOT, this was an opportunity to tell a story where creativityCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression. and craftsmanship collide.
Our creative approachStrategy is a structured and goal-oriented plan designed to achieve specific objectives by leveraging resources and actions in an organized and intentional manner. It serves as a roadmap for success across various disciplines, from business to marketing.? Pure NYC punk, reimagined. We took the raw, rebellious energy of punk rock and electrified it, transforming it into a neon-soaked visual feast. Using vibrant electric graffiti and dynamic stage lighting, we crafted a cinematic experience that felt alive, like a concert spilling into the streets of New York City. To enhance this visual tapestry, we infused stop-motion animationAnimation brings still images to life, creating the illusion of movement and telling stories in a visually captivating way. It can be 2D (flat) or 3D (adding depth and dimension). to highlight the craftsmanship of each jacket, celebrating the artistry behind every stitch, patch, and pin.
The result is a film that feels as one-of-a-kind as the jackets themselves. Above all, it’s a tribute to the individuality and spirit of Coach’s Varsity collection—a celebration of style, personality, and the vibrant energy of New York City. For us, it stands as one of RIOT’s proudest visual achievements to date.
