Coach: The Rules Have Changed
“The Rules Have Changed” delves into the world of Stuart Vevers’ Coach. From his vision and collaborations with brands and celebrities to the designs of the clothes themselves – there’s a lot to celebrate!
RIOT is proud to have created this film for Coach that celebrates the excellent work Stuart Vevers has done at the helm of the brand.
Visuals, vibes, music supervision of the film et al by us.
If you have the password for this film, please enter it above; if not, enjoy some original imagery created by us that features in the film.
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
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Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
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For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
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A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
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