SoulCycle: Jenny

Who

Jenny GaitherSoulCycle instructor, New York

Her ride

No planWhatever happens, happens

In class

BeyoncéCandles lit, playlist hits

Always

A studentShows up for her riders

Inspired by

CreatorsPositive energy, upping the game

The film

3-minute docufilmSoulCycle, 2018

Jenny Gaither walks into class without a plan.

Most instructors come in with one, she says. She’d rather fly by the seat of her pants, see what the room gives her, and be surprised by how it turns out. To her, SoulCycle is a form of artistic expression: a dance party some days, therapy some days, and just a complete outlet the rest. She learns as much from her riders as they do from her, and she shows up for them as much as they show up for her.

SoulCycle•Instructor docufilm•3:08•2018

Fire. Internal fire. Hair fire.

In a dark room with the candles lit, when the playlist hits, she becomes someone else: a version of herself she doesn’t get to tap into day to day. What she wants from the room is fire. Internal fire. Hair fire.

She’s inspired by creators, and by people who are always trying to up the game. She needs positive energy around her. She can also make a Chewbacca noise, which came up.

From ground zero

Jenny has been down a really rough road, and she’s open about how it shapes her teaching. Because of what she’s been through, she understands where people are coming from when they walk in starting from zero, and she connects with them fast.

Alongside the films, we shot a portraiture loop of every instructor against a white backdrop, made to sit beside their name and story on their SoulCycle profile. This is Jenny’s.

Off the bike

We took her to Fort Greene Park in Brooklyn. She jumped off a monument, hid behind a tree, ran the streets and sat still on a bench for about four seconds.

Her message is about what lasts. Image will always change. Your heart, your resilience, your grit, your humour and your love are what should matter more. Saying it on camera got to her a little, and we kept that in the film.

Our Instructor Portrait Series

Jenny’s film is one of a whole series of instructor portraits we made for SoulCycle: Charlee, Karyn, Sue, Claire J., Sam Y, Sydney, Victoria, Emily T, Samantha Jade, James, Francis, Laurie, Melanie, Trammell, Mike Press and Souereya. Each one is a different person and a different ride, filmed the same honest way.

ServicesDocumentary·Branded Content·Editing·Color