More fun work for SoulCycle, this time we were called in to Executive Produce / Post Produce their latest “Turn It Up” campaign film. The film was shot at the Chelsea SoulCycle studio over two days in March 2019. The film features various instructors and a plethora of great riding talent we always love working with.
Read MoreAs part of our creative partnership with SoulCycle, this docufilm explores Souereya’s NYC story—a journey of resilience, passion, and transformation through movement. Follow her as she guides riders to embrace strength and self-discovery in every ride.
Read MoreLaurie Cole, SoulCycle’s founding Senior Master Instructor, shares her transformative journey in this moving docufilm. Through music, resilience, and community, Laurie inspires riders to embrace their authenticity and find strength in connection.
Read MoreAs part of our creative collaboration with SoulCycle, this docufilm captures Melanie’s journey of resilience and self-discovery. With a powerful message to “Be your own authority,” Melanie inspires riders to embrace authenticity and connection in every SoulCycle class.
Read MoreIn this powerful SoulCycle docufilm, Trammell shares his journey from life-saving heart surgery to redefining resilience in the Harlem fitness community. Directed by RIOT’s Chris “MUG5” Maguire, the film captures Trammell’s unique story of strength, recovery, and the inspiring connection he brings to every class.
Read MoreMike Press is more than a SoulCycle instructor—he’s a force of nature. From his NYC rides to his adventurous spirit on motorcycles, Mike embodies strength, grit, and inspiration for all who ride with him.
Read MoreDirected, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision
Read MoreWe were beyond thrilled to team up and introduce “SoulActivate” to the world—a new SoulCycle experience that’s intense, raw, and entirely different.
Read MoreAs a run-up to our first official commercial film for SoulCycle we created a teaser to whet people's appetites a week prior to the actual film being released.
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