SoulCycle

Explore RIOT’s collaboration with SoulCycle as a creative agency, producing captivating branded films and visuals that capture the energy and essence of the SoulCycle experience.

SoulCycle: Turn It Up Campaign Film

March 29, 2019 by riotwashere in 0 Comments

More fun work for SoulCycle, this time we were called in to Executive Produce / Post Produce their latest “Turn It Up” campaign film. The film was shot at the Chelsea SoulCycle studio over two days in March 2019. The film features various instructors and a plethora of great riding talent we always love working with.

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Souereya’s Journey: A SoulCycle Experience of Strength, Movement, and Transformation

March 26, 2019 by Jack in 0 Comments

As part of our creative partnership with SoulCycle, this docufilm explores Souereya’s NYC story—a journey of resilience, passion, and transformation through movement. Follow her as she guides riders to embrace strength and self-discovery in every ride.

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Laurie’s SoulCycle Journey: A Rhythm of Resilience, Connection, and Unstoppable Strength

November 22, 2018 by riotwashere in 0 Comments

Laurie Cole, SoulCycle’s founding Senior Master Instructor, shares her transformative journey in this moving docufilm. Through music, resilience, and community, Laurie inspires riders to embrace their authenticity and find strength in connection.

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Melanie’s SoulCycle Journey: A Path of Authenticity, Resilience, and Connection

September 26, 2018 by riotwashere in 0 Comments

As part of our creative collaboration with SoulCycle, this docufilm captures Melanie’s journey of resilience and self-discovery. With a powerful message to “Be your own authority,” Melanie inspires riders to embrace authenticity and connection in every SoulCycle class.

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Trammell: A SoulCycle Journey of Strength & Second Chances

September 24, 2018 by riotwashere in 0 Comments

In this powerful SoulCycle docufilm, Trammell shares his journey from life-saving heart surgery to redefining resilience in the Harlem fitness community. Directed by RIOT’s Chris “MUG5” Maguire, the film captures Trammell’s unique story of strength, recovery, and the inspiring connection he brings to every class.

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Mike Press: A SoulCycle Journey of Resilience, Transformation, and Triumph

August 5, 2018 by riotwashere in 0 Comments

Mike Press is more than a SoulCycle instructor—he’s a force of nature. From his NYC rides to his adventurous spirit on motorcycles, Mike embodies strength, grit, and inspiration for all who ride with him.

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SoulCycle: SoulFundamentals

March 11, 2018 by riotwashere in 0 Comments

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

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SoulCycle: SoulActivate

February 27, 2018 by riotwashere in 0 Comments

We were beyond thrilled to team up and introduce “SoulActivate” to the world—a new SoulCycle experience that’s intense, raw, and entirely different.

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SoulCycle: SoulActivate Teaser

February 22, 2018 by riotwashere in 0 Comments

As a run-up to our first official commercial film for SoulCycle we created a teaser to whet people's appetites a week prior to the actual film being released.

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