SoulCycle: SoulFundamentals
We’re thrilled to partnerA client is an individual, business, or organization that engages the services of a professional, agency, or consultant to achieve specific goals. Clients are the partners and key stakeholders in collaborative creative and strategic processes. once again with our friends at SoulCycle. After the intense energy of “SoulActivate,” SoulCycle’s most athletic class to date, we’ve shifted gears entirely with our latest project. Enter “SoulFundamentals”—a new SoulCycle class designed for beginners, crafted to make the SoulCycle experience accessible, approachable, and welcoming for those stepping into the studio for the first time.
How many times have we heard, “Am I going to die?!” from those curious yet hesitant about trying SoulCycle? That’s exactly where SoulFundamentals comes in. This class is built to demystify the experience, focusing on the basics that seasoned riders may take for granted. From setting up your bike to catching the rhythm, from learning the essential moves to finding comfort on the bike, SoulFundamentals lays the groundwork for a successful ride.
With two instructors leading each session, SoulFundamentals offers a unique, hands-on approachStrategy is a structured and goal-oriented plan designed to achieve specific objectives by leveraging resources and actions in an organized and intentional manner. It serves as a roadmap for success across various disciplines, from business to marketing. with plenty of one-on-one interactionEngagement is the level of interaction, attention, and emotional connection that an audience has with a brand, message, or content. It reflects how actively individuals are participating, sharing, or responding to what’s presented.. It’s an immersive, supportive environment where new riders can feel seen, guided, and empowered. The goal? To open the door to SoulCycle’s transformative experience for an even wider audienceAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns., inviting everyone to discover the joy and power that SoulCycle brings.
We’re proud to introduce SoulFundamentals, a class that redefines accessibility and welcomes all to the SoulCycle community. Take a look below to see the campaign in action and get a feel for this refreshing, beginner-friendly approach.