SoulCycle: SoulFundamentals
We’re thrilled to partnerThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. once again with our friends at SoulCycle. After the intense energy of “SoulActivate,” SoulCycle’s most athletic class to date, we’ve shifted gears entirely with our latest project. Enter “SoulFundamentals”—a new SoulCycle class designed for beginners, crafted to make the SoulCycle experience accessible, approachable, and welcoming for those stepping into the studio for the first time.
How many times have we heard, “Am I going to die?!” from those curious yet hesitant about trying SoulCycle? That’s exactly where SoulFundamentals comes in. This class is built to demystify the experience, focusing on the basics that seasoned riders may take for granted. From setting up your bike to catching the rhythm, from learning the essential moves to finding comfort on the bike, SoulFundamentals lays the groundwork for a successful ride.
With two instructors leading each session, SoulFundamentals offers a unique, hands-on approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. with plenty of one-on-one interactionMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action.. It’s an immersive, supportive environment where new riders can feel seen, guided, and empowered. The goal? To open the door to SoulCycle’s transformative experience for an even wider audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action., inviting everyone to discover the joy and power that SoulCycle brings.
We’re proud to introduce SoulFundamentals, a class that redefines accessibility and welcomes all to the SoulCycle community. Take a look below to see the campaign in action and get a feel for this refreshing, beginner-friendly approach.
