SoulCycle: SoulFundamentals Campaign Film
More work for our lovely friends over at SoulCycle. After the amazing success creating a film for SoulCycle’s newest and most athletic class to date “SoulActivate,” we’ve gone the complete other end of the spectrum for this film. “SoulFundamentals” is the newest SoulCycle class and it is aimed at the beginner, the person that’s never attended and it’s aimed to make the whole experience easier. Do you know how many times I’ve asked someone if they want to go to a SoulCycle class for their first question be “Am I going to die?!”
That’s where SoulFundamentals comes in. It’s beginner friendly and focuses on a lot of the items regular riders mike take for granted. Things like getting your bike setup, how to catch the rhythm, the fundamental moves of any and every SoulCycle class etc. Done with TWO instructors, there is a ton more one on one interactions between instructor and student. It’s a super cool class and the hope is that this class will open the amazing world of SoulCycle up to a much larger audience.