Clinique: Moisture Surge
Our first in a series of new product films we collaborated with Clinique on. We were tasked with dropping the unique RIOT vibe on some pre-existing footage that Clinique had filmed in 2017. RIOT was tasked with creating a :30, :15 and various :06 second films from the footage for use across social channels. We had so much fun creating these films and are responsible for the edit, color, FX, supers, and music supervision.
Broadcast across most Clinique regions, as of sharing, our Moisture Surge campaign has had 1.5 million views via the various Clinique accounts on YouTube, Instagram, and Facebook. The main :30 second edit is shown above, and all further iterations and some embeds of the films in all their glory on Clinique’s social networks are shown below.
Clinique: Moisture Surge Alternate Versions
Below are the various additional iterations we created for this campaign.:06 Face Version
:06 Aloe Version
:06 Water Version
Social Version #1:
Social Version #2:
Social Version #3:
Social Version #4
Clinique Unique, cut by RIOT: a brand manifesto in one word, built from five decades of Clinique, from black-and-white archive ads to the faces, formulas and counters of 2022.
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We were approached by Clinique’s creative team to create a sizzle reel highlighting their latest rebrand work and product innovations. Showcasing a combination of provided footage, original compositions, motion graphics, and unique textures, we transformed a short brief into a visually rich and engaging sizzle reel to excite Clinique employees and customers. Real people were featured as much as possible to help emphasize customer loyalty and satisfaction and to show just how much Clinique’s customer base truly loves the brand. The result is a high-energy, motivational, and playful sizzle reel that will excite everyone for this next chapter in the legacy of Clinique and for future creations with RIOT.
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How RIOT turned a Zoom recording into a guidelines film people actually watch: Nick Sterlington's Top Five Things You Need To Know for The Foundation, Clinique's creative hub, with Bitmoji, 90s nostalgia and a lot of motion.
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A RIOT sizzle reel for Clinique's visual merchandising and store design work: the Clinique Lab concept, from China to Paris to travel retail, and the counters still to come.
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