Clinique: Beyond Perfecting Concealer Editorial Campaign
Back with more work for our friends over at Clinique, this time for their Beyond Perfecting Concealer product. We were asked to edit various versions of an editorial film in the RIOT way that Clinique had already shot to promote Beyond Perfecting Concealer. These films feature three different talent and we created various iterations for this editorial campaign and music supervised the whole project. The main editorial film is a mixture of all the talent together in one film, we also created versions focused on each individual talent also.
Clinique just started posting these on the main Clinique Instagram page after it had already premiered on the Youtube and Instagram profiles of other Clinique properties around the world. Above is the main edit of the film which includes all the talent, below there are various versions that were created. Finally there are some social embeds from Clinique’s social accounts for luck ;)!
Individual Model Films:Below are the three different edits we created to demonstrate each individual model and their associated stories.
Beyond Perfecting Concealer MODEL #1 (:15):
Beyond Perfecting Concealer MODEL #2 (:15):
Beyond Perfecting Concealer MODEL #3 (:15):
Social Embeds:Various embeds demonstrating the Beyond Perfecting Concealer work live on Clinique's social accounts.
Unexpected zits happen to the best of us—and usually at the worst of times, right? @lcchan's quick fix: #BeyondPerfecting Super Concealer covers blemishes on the spot, without clogging pores. Bonus: 24-Hour coverage means you don't have to worry about reapplying throughout the day. 🙌 #CliniqueComplexion #beauty #makeup
As a crazy busy entrepreneur, @findingpaola needs coverage that won't quit. The solution? #BeyondPerfecting Super Concealer. It comes in 18 shades and helps even skin tone to keep you looking flawless - even on your busiest days. Shop now on clinique.com and receive 25% off your entire order. Code: SMART25. #CliniqueComplexion #beauty #makeup