Coach: Footwear Fall 2015
We were invited to be a collaboratorA collaborator is an individual or entity that works jointly with others on a project, sharing skills, resources, and ideas to achieve a common goal. Collaboration is the foundation of teamwork and creative synergy in any successful endeavor. on the Coach 2015 Women’s Fall Footwear campaign. We started collaborating on this film post-shoot, taking footage that Coach had already shot and making a cool, hip, and fun edit with it.
The final edit you see is a mixture of live videoVideo is a powerful visual medium that combines moving images, sound, and text to convey messages, tell stories, and engage audiences. It is used across platforms and industries to inform, entertain, and inspire., split screen video, and also stop motion to achieve the final result. This work was then utilized all over Coach.com in support of the footwear campaign.
RIOT creative agency also created various animations and other cool stuff as part of this, many of which are showcased below: