Coach: Footwear Fall 2015
We were invited to be a collaborator on the Coach 2015 Women’s Fall Footwear campaign. We started collaborating on this film post-shoot, taking footage that Coach had already shot and making a cool, hip, and fun edit with it. The final edit you see is a mixture of live video, split-screen video, and stop motion animation to achieve the final result. This work was then utilized all over Coach.com in support of the footwear campaign. RIOT also created various animations and other cool stuff as part of this, many of which are showcased below.
3 Shoe Loop
Silver Heel Loop
Red Heel Loop
Cheetah Bootie Loop
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
Explore the Project →
Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
Explore the Project →
For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
Explore the Project →
A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
Explore the Project →
