Coach: Single’s Day 2015
Coach created a short film for the Asian market celebrating Single’s day in 2015. We were tasked as the second unit edit team. RIOT edited and did the color work on the dream sequence, and then created 15-second versions for socials. We were also the main creative agency partner on all titling and subtitling. See the film featured on the Coach Instagram below:
The full film can be seen above, and the two-part 15-second series is below.
Coach: Single’s Day (:15) Part #1
Coach: Single’s Day (:15) Part #2
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
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Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
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For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
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A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
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