Coach: Single’s Day 2015
Coach created a short film for the Asian market celebrating Single’s day in 2015. We were tasked as the second unit edit team. RIOT edited and did the color work on the dream sequence, and then created 15-second versions for socials. We were also the main creative agency partner on all titling and subtitling. See the film featured on the Coach Instagram below:
The full film can be seen above, and the two-part 15-second series is below.
Coach: Single’s Day (:15) Part #1
Coach: Single’s Day (:15) Part #2
Coach took two stories to Cannes Lions 2026: &Coach, its new Gen Z platform of shared authorship, and a Palais talk on reading culture instead of chasing it. RIOT cut the panel recap and CMO Joon Silverstein's talk. The recap moves the way the platform does, between the room, where creators, athletes and strategists shared one backdrop, and the hand-written cards that give each &Coach story its rhythm. Nerves. Dreams. Us.
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For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
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For Coach's 2025 Store Manager Conference, RIOT cut the story of how Coach became a Gen Z icon as a manifesto in moving type, then delivered investor and Japanese-language versions.
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