Coach: Halloween Social Creations
Halloween 2015 arrived with a whisper of creative possibility. Coach approached RIOT with the simplest of briefs: craft concepts for Halloween using photos or videosVideo is a powerful visual medium that combines moving images, sound, and text to convey messages, tell stories, and engage audiences. It is used across platforms and industries to inform, entertain, and inspire.. No guidelines, no constraints—just the theme of Halloween. The freedom electrified us. Fewer boundaries mean boundless creativityCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression., and we were ready to dive in.
We unleashed our imaginations and conjured four bold concepts, each brimming with its own charm and edge. Two of these—the Bats and Pumpkin Patch—were proudly showcased on Coach's social channels, becoming instant seasonal favorites. A third, our Poltergeist-inspired homage, transcended expectations and landed on Coach's Executive Creative Director Stuart Vevers' personal Instagram, a testament to its resonance.
And then, there was the wild card: the Bag on Fire. From the moment we dreamed it up, we knew it was daring, unapologetic, and a little too edgy for the mainstream. Yet, we couldn’t resist bringing it to life. Although it never made it to the public stage, the conceptAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. garnered admiration for its audacity, reminding us that some ideas exist simply to push boundaries.
What makes this project even more thrilling is that we conceptualized, drafted, and finalized all four creations in just one day. It was an intense, adrenaline-fueled sprint that showcased the power of trust, freedom, and creative alchemy. We’re incredibly proud of what we achieved, and while each concept stands distinct, they share a common heartbeat of fun and ingenuity.
We’ll let the work speak for itself below. Take a look and see how RIOT captured Halloween for Coach in a way only we can.
