Sunglass Hut: Start With The Shades – “Soft Fun Trend” ft. Cipriana Quann & TK Wonde
We’ve just kicked off an exciting collaboration with Sunglass Hut for their fresh videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. series “Start With The Shades”, and the premiere video, titled “Soft Fun Trend”, marks a bold new chapter for the series. Partnering with RXM Creative, we were given the freedom to push creative boundaries and craft a video that was as energetic, fresh, and fun as the personalities involved.
Free from the usual creative constraints, the clientThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. entrusted us with full creative freedom, resulting in a completely original video. As our mantra suggests, this freedom allowed us to create something unique—one of our most exciting and fun fashion video productions to date. Featuring the talented, powerful, and undeniably beautiful Urban Bush Babes, aka Cipriana Quann and TK Wonder, their undeniable cool factor, swagger, and future career potential shine through in every frame.
Our creative contribution focused on editing, motion graphics, and post-production work—infusing the video with the high-energy, visually engaging vibe we love. The client was thrilled with the final results, and we’re already in talks to continue collaborating on future installments of the “Start With The Shades” series.
Our Creative Process: “Soft Fun Trend” Comes to Life
With the “Soft Fun Trend” video, we embraced the opportunity to be bold, fun, and fearless. By breaking free from conventional creative limitations, we were able to inject personality, style, and unexpected flair into every moment of the video. Cipriana and TK’s unique presence provided the perfect energy for this concept—one that celebrates individuality and freedom.
Through dynamic editing and innovative motion graphics, the film comes to life in a way that feels spontaneous, energetic, and engaging. Our collaboration with RXM Creative brought the conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. to fruition, allowing us to create a seamless fusion of fashion, music, and storytellingEmotion meets impact—storytelling is the heartbeat of branding, using narrative to connect with audiences and drive action. that feels as fresh as the trend it was inspired by.
The premiere video of “Soft Fun Trend” is just the beginning of what promises to be a dynamic, engaging series. The freedom we were given allowed us to create a unique visual experience, and we can’t wait for what’s to come next in the Sunglass Hut “Start With The Shades” series.
