Sunglass Hut: Start With The Shades – Pop into Color ft. Margaux Brooke
Diving deeper into the vibrant universe of the Sunglass Hut "Start With The Shades" social campaign, we've again joined creative forces with our talented friends at RXM Creative to deliver another visually stunning spectacle.
At the heart of this exquisitely chic edition is socialite Margaux Brooke, whose sophisticated aura effortlessly captures a distinctly French essence—equal parts playful, chic, and timelessly glamorous. Immersed within a whimsical realm bursting with confectionery palettes, striking shapes, and fearless, eclectic patterns, Margaux elegantly embodies the spirited magic of the #StartWithTheShades ethos.
From electrifying pops of vibrant color and meticulously imaginative set design to a mesmerizing, gravity-defying "Inception"-inspired 3D room spin, every element of this creative collaboration pushes boundaries, capturing an irresistible blend of artistic storytelling and dynamic visual flair.
This installation not only elevates eyewear to iconic status but vividly showcases the boundless possibilities of fashion and imagination when you begin—boldly, stylishly—with the perfect pair of shades.
At the heart of this exquisitely chic edition is socialite Margaux Brooke, whose sophisticated aura effortlessly captures a distinctly French essence—equal parts playful, chic, and timelessly glamorous. Immersed within a whimsical realm bursting with confectionery palettes, striking shapes, and fearless, eclectic patterns, Margaux elegantly embodies the spirited magic of the #StartWithTheShades ethos.
From electrifying pops of vibrant color and meticulously imaginative set design to a mesmerizing, gravity-defying "Inception"-inspired 3D room spin, every element of this creative collaboration pushes boundaries, capturing an irresistible blend of artistic storytelling and dynamic visual flair.
This installation not only elevates eyewear to iconic status but vividly showcases the boundless possibilities of fashion and imagination when you begin—boldly, stylishly—with the perfect pair of shades.
Creative Direction & Set Design Strategy
Directed the creative vision for Sunglass Hut's #StartWithTheShades campaign featuring Margaux Brooke—conceptualizing whimsical, confectionery-inspired set design with vibrant color palettes, striking shapes, and eclectic patterns that celebrated fearless fashion expression.
Motion Graphics & 3D Visual Effects
Engineered mesmerizing gravity-defying "Inception"-inspired 3D room spin sequences—creating dynamic visual effects that transformed the set design into an immersive, boundary-pushing spectacle celebrating Sunglass Hut's eyewear as fashion icons.
Editorial, Post-Production & Social Optimization
Edited the vibrant social campaign with sophisticated post-production—blending innovative set design, electrifying color pops, and dynamic visual effects into a compelling narrative that showcased fashion imagination and the #StartWithTheShades ethos.
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Discover the bold collaboration between Gareth Pugh and Sunglass Hut during London Fashion Week 2015. This iconic partnership celebrates punk aesthetics through a custom-designed tote bag, showcasing Pugh’s artistic vision and rebellious spirit. Get a behind-the-scenes look at Pugh’s creative process and the making of the bag, as well as the punk influence that defines his designs.
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