Coach: Women’s Fall 2015
In the Fall of 2015, Coach unveiled its first-ever women's ready-to-wear collection during New York Fashion Week (NYFW), marking a transformative moment under the creative direction of Stuart Vevers. This debut not only showcased Vevers' visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging. for the brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. but also signified Coach's evolution from a renowned accessories label to a comprehensive fashion house.
Prior to this public runway debut, Coach had experimented with an exclusive, on-camera-only show, broadcast online and across various out-of-home (OOHBig, bold, and outside—OOH ads reach people where they live, commute, and explore, blending creativity with visibility.) platforms globally. This innovative approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. allowed the brand to reach a wider audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action., setting the stage for its grand entrance into the ready-to-wear arena.
Our creative agencyWhere strategy meets storytelling—creative agencies craft bold ideas, striking visuals, and powerful campaigns that elevate brands beyond the ordinary. was privileged to collaborate with Coach on this ambitious project. We meticulously edited multiple versions of the runway film, tailoring them to diverse formats and resolutions suitable for ten different countries. This endeavor ensured that Coach's inaugural ready-to-wear collection was presented seamlessly across various digital landscapes, resonating with audiences worldwide.
The Fall 2015 collection drew inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. from American heritage, blending elements of the great outdoors with urban sophistication. Vevers introduced shearling coats, leather jackets, and prairie dresses, reflecting a fusion of ruggedness and femininity. This approach not only paid homage to Coach's roots but also appealed to contemporary fashion sensibilities.
Fashion critics and enthusiasts lauded the collection for its innovative designs and the seamless integration of Coach's rich legacy with modern trends. The show was highlighted among the top presentations of NYFW Fall 2015, with particular praise for its convincing portrayal of the brand's evolution.
Reflecting on this milestone, it's evident that the Fall 2015 runway show was more than just a presentation of new designs; it was a bold statement of Coach's renewed identity and its commitment to innovationThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. in the fashion industry.
Prior to this public runway debut, Coach had experimented with an exclusive, on-camera-only show, broadcast online and across various out-of-home (OOHBig, bold, and outside—OOH ads reach people where they live, commute, and explore, blending creativity with visibility.) platforms globally. This innovative approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. allowed the brand to reach a wider audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action., setting the stage for its grand entrance into the ready-to-wear arena.
Our creative agencyWhere strategy meets storytelling—creative agencies craft bold ideas, striking visuals, and powerful campaigns that elevate brands beyond the ordinary. was privileged to collaborate with Coach on this ambitious project. We meticulously edited multiple versions of the runway film, tailoring them to diverse formats and resolutions suitable for ten different countries. This endeavor ensured that Coach's inaugural ready-to-wear collection was presented seamlessly across various digital landscapes, resonating with audiences worldwide.
"Stuart Vevers isn't holding anything back in his repositioning of Coach. On the runway, at least, this is a brand transformed." – Vogue
The Fall 2015 collection drew inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. from American heritage, blending elements of the great outdoors with urban sophistication. Vevers introduced shearling coats, leather jackets, and prairie dresses, reflecting a fusion of ruggedness and femininity. This approach not only paid homage to Coach's roots but also appealed to contemporary fashion sensibilities.
Fashion critics and enthusiasts lauded the collection for its innovative designs and the seamless integration of Coach's rich legacy with modern trends. The show was highlighted among the top presentations of NYFW Fall 2015, with particular praise for its convincing portrayal of the brand's evolution.
Reflecting on this milestone, it's evident that the Fall 2015 runway show was more than just a presentation of new designs; it was a bold statement of Coach's renewed identity and its commitment to innovationThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. in the fashion industry.
