A name is the first story your brand tells. At RIOT, naming is a branding service built to create clarity, intrigue, and recognition. The right name makes your brand easier to remember, easier to share, and harder to ignore. It sets the tone before the identity even exists.
We name brands, products, campaigns, and platforms with intention and cultural awareness.
Naming is strategy with rhythm.
A strong name must be ownable, meaningful, and aligned with how your audience speaks. It should fit your world today and still feel right as you grow. We build names that feel natural in culture and powerful in market.
When naming works, people say it once and remember it.
Our naming process follows a clear creative rhythm.
Naming can be delivered as a standalone engagement or integrated into brand strategy, identity design, campaigns, and go to market planning.
Every name is built to carry meaning, not just sound good.
Your brand already has a voice.
The question is whether the name matches the power of what you are building.
Let’s find the truth.
Let’s shape the sound.
Let’s create a name that lasts.
RIOT created The First Part Is the Dreaming, a short documentary portrait of Oscar-winning costume designer Kate Hawley, exploring instinct, vulnerability, authorship, and the private act of making through the lens of her work on Frankenstein.
Explore the Project →A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft — where light becomes language, and design dares to dream again.
Explore the Project →RIOT partnered with the U.S. Chamber of Commerce to create a cinematic anthem—one that honors a century of enterprise and speaks boldly to the future. This is the story of how we crafted a brand film powered by legacy, driven by vision, and built to ignite American ambition.
Explore the Project →Connect with us. Share your email. Then tell us if you're looking to collaborate on a new project with our creative agency or if you're interested in joining our creative collective.
