Apparel design sits where identity, culture, and product meet. It turns brand language into something wearable, expressive, and commercially useful.
At RIOT, apparel design can support fashion collections, branded merchandise, uniforms, capsule drops, event wear, and campaign-led product moments. The goal is not just to place a logo on fabric. It is to create pieces that feel authored, aligned, and worth making.
Wearable design can move a brand into people’s lives in a more personal way. When done well, it builds affinity, extends cultural relevance, and creates objects people genuinely want to keep.
RIOT treats apparel design as part product, part identity, part storytelling.
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
Explore the Project →Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
Explore the Project →For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
Explore the Project →A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
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