Press moves fast. Your assets need to keep up.
Press kit photography is created for distribution. It needs to be clear, adaptable, and immediately usable by editors, journalists, partners, and media teams who may only have seconds to assess what they have been sent.
At RIOT, press assets are built to balance practicality with presence. The imagery needs to work instantly while still carrying the tone and credibility of the brand.
This is where preparation turns into coverage.
Everything we produce is designed to make the brand easier to pick up and publish.
The goal is not just availability. It is readiness.
Design for speed. Deliver with clarity. Support real-world use.
Press imagery works best when it removes friction for the people using it.
This creates assets that travel further and perform better in the real world.
Our outputs are built for fast distribution and consistent presentation.
Everything is designed to be easy to use under time pressure.
Coverage can be lost before it even begins.
When press assets are missing, unclear, or inconsistent, the story slows down or gets passed over. Strong press kits remove that risk and make it easier for media teams to act quickly.
They help the brand show up ready, not reactive.
RIOT builds press assets that are practical, polished, and built for real distribution.
This is where access turns into visibility.
e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
Explore the Project →RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build web products.
Explore the Project →Coach took two stories to Cannes Lions 2026: &Coach, its new Gen Z platform of shared authorship, and a Palais talk on reading culture instead of chasing it. RIOT cut the panel recap and CMO Joon Silverstein's talk. The recap moves the way the platform does, between the room, where creators, athletes and strategists shared one backdrop, and the hand-written cards that give each &Coach story its rhythm. Nerves. Dreams. Us.
Explore the Project →Bogg had a beach day on film and a summer range photographed one piece at a time on white. RIOT turned 386 ecommerce stills into motion and cut it all into a :30 for connected TV, ending on our tagline: real life, worry free.
Explore the Project →
