What you measure defines what you prioritise.
KPI development is the process of defining what success actually looks like. Without it, teams can move fast but in the wrong direction—optimising for activity instead of outcomes.
At RIOT, KPI development is about clarity. We align metrics with real business goals, so performance can be measured in a way that’s meaningful, actionable, and consistent.
This is where measurement becomes direction.
Everything we define is designed to create focus and alignment.
This is about measuring the right things—not just more things.
Start with outcomes. Build the measurement around them.
Strong KPIs are simple, relevant, and connected to real performance.
The result is a system that guides decisions—not just tracks them.
Our outputs are designed to support consistent performance tracking.
Everything is built to make performance easier to understand and act on.
Without clear KPIs, progress becomes unclear.
Teams can generate activity without knowing if it’s effective. Metrics become fragmented, and decisions lose direction.
Well-defined KPIs create focus. They make it clear what’s working, what isn’t, and where to improve next.
RIOT defines what matters—so performance is measured with purpose, not guesswork.
This is where measurement becomes meaningful.
RIOT created The First Part Is the Dreaming, a short documentary portrait of Oscar-winning costume designer Kate Hawley, exploring instinct, vulnerability, authorship, and the private act of making through the lens of her work on Frankenstein.
Explore the Project →Forged in the after-hours quiet when the world sleeps and creation wakes, This Is My Masterpiece is RIOT at full voltage. Directed by MUG5, the film resurrects a 2009 prophecy and transforms it into an apocalyptic vision stitched from VFX, AI hallucinations, C4D architecture, binary-coded secrets, and pure creative instinct. A world-ending fever dream — designed, sculpted, and born entirely inside RIOT’s creative engine.
Explore the Project →A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft — where light becomes language, and design dares to dream again.
Explore the Project →Connect with us. Share your email. Then tell us if you're looking to collaborate on a new project with our creative agency or if you're interested in joining our creative collective.
