Client holding areas are the dedicated spaces where clients, talent, guests, or decision-makers can wait, review, and stay comfortable during production. They help separate the working set from the people who still need to be present.
At RIOT, holding areas are treated as part of the overall production experience. They make the day feel more organised and more considered for everyone involved.
The production experience is shaped by more than what happens on set. Support spaces matter. They help the day feel more professional and reduce the stress that can build when everyone shares the same working area.
RIOT treats client experience as part of the production design.
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
Explore the Project →e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
Explore the Project →RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build web products.
Explore the Project →Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
Explore the Project →438 W 37th St, Hudson Yards
New York, NY 10018