Users don’t tell you what’s wrong. They show you.
Heatmapping reveals how people actually interact with a page—where they click, how far they scroll, and what they ignore.
At RIOT, heatmapping is not just observation. It’s a way to uncover friction, missed opportunities, and points of confusion that aren’t visible in standard analytics.
This is where behaviour becomes insight.
Everything we analyse is designed to improve how the experience performs.
This is about seeing what’s actually happening—not what should be happening.
Observe clearly. Act precisely.
Heatmaps are only valuable when they lead to action.
The result is insight that can be used immediately.
Our outputs are designed to guide meaningful changes.
Everything is built to move from observation to improvement.
What users do matters more than what you assume.
Without behavioural insight, decisions are based on guesswork. Small friction points go unnoticed, and opportunities are missed.
Heatmapping makes those patterns visible—so they can be understood and improved.
RIOT turns behaviour into action—so every change is grounded in reality.
This is where optimisation becomes informed.
e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
Explore the Project →RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build web products.
Explore the Project →Coach took two stories to Cannes Lions 2026: &Coach, its new Gen Z platform of shared authorship, and a Palais talk on reading culture instead of chasing it. RIOT cut the panel recap and CMO Joon Silverstein's talk. The recap moves the way the platform does, between the room, where creators, athletes and strategists shared one backdrop, and the hand-written cards that give each &Coach story its rhythm. Nerves. Dreams. Us.
Explore the Project →Bogg had a beach day on film and a summer range photographed one piece at a time on white. RIOT turned 386 ecommerce stills into motion and cut it all into a :30 for connected TV, ending on our tagline: real life, worry free.
Explore the Project →
