If you can’t see it, you can’t scale it.
Conversion tracking is what connects activity to outcome. It shows what people actually do—not just what they look at.
At RIOT, tracking isn’t about collecting data for the sake of it. It’s about measuring the actions that signal real value—signups, purchases, engagement, and everything in between.
Because without accurate tracking, performance is just assumption.
Everything we build is designed to make performance visible and usable.
This is about knowing what’s working—and what isn’t—without guesswork.
Track what matters. Ignore the rest.
Not every action is equal. We focus on the moments that actually move your business forward.
The result is a tracking system you can trust—one that reflects reality, not noise.
Our outputs are built to give you clarity, not complexity.
Everything is designed to answer one question: what is actually driving results?
Without accurate tracking, optimisation becomes guesswork.
Decisions get made on incomplete data. Budgets get allocated without clarity. Growth slows because the signal isn’t clear.
RIOT builds tracking systems that reflect reality—so every decision is grounded in what’s actually happening.
This is where performance becomes measurable, and growth becomes intentional.
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
Explore the Project →e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
Explore the Project →RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build web products.
Explore the Project →Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
Explore the Project →
