If you can’t see it, you can’t scale it.
Conversion tracking is what connects activity to outcome. It shows what people actually do—not just what they look at.
At RIOT, tracking isn’t about collecting data for the sake of it. It’s about measuring the actions that signal real value—signups, purchases, engagement, and everything in between.
Because without accurate tracking, performance is just assumption.
Everything we build is designed to make performance visible and usable.
This is about knowing what’s working—and what isn’t—without guesswork.
Track what matters. Ignore the rest.
Not every action is equal. We focus on the moments that actually move your business forward.
The result is a tracking system you can trust—one that reflects reality, not noise.
Our outputs are built to give you clarity, not complexity.
Everything is designed to answer one question: what is actually driving results?
Without accurate tracking, optimisation becomes guesswork.
Decisions get made on incomplete data. Budgets get allocated without clarity. Growth slows because the signal isn’t clear.
RIOT builds tracking systems that reflect reality—so every decision is grounded in what’s actually happening.
This is where performance becomes measurable, and growth becomes intentional.
e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
Explore the Project →RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build web products.
Explore the Project →Coach took two stories to Cannes Lions 2026: &Coach, its new Gen Z platform of shared authorship, and a Palais talk on reading culture instead of chasing it. RIOT cut the panel recap and CMO Joon Silverstein's talk. The recap moves the way the platform does, between the room, where creators, athletes and strategists shared one backdrop, and the hand-written cards that give each &Coach story its rhythm. Nerves. Dreams. Us.
Explore the Project →Bogg had a beach day on film and a summer range photographed one piece at a time on white. RIOT turned 386 ecommerce stills into motion and cut it all into a :30 for connected TV, ending on our tagline: real life, worry free.
Explore the Project →
