Experiential work turns brand ideas into real-world encounters. At RIOT, we design events, activations, pop-ups, installations, retail environments, and physical brand moments that people can move through, interact with, and remember.
This is where identity becomes space. Campaigns become environments. Audiences become participants.
Physical experiences create memory in a way static media rarely can. They let people feel the brand directly, not just understand it from a distance.
IWC Schaffhausen, the pinnacle of Swiss luxury watchmaking, tasked us with a high-stakes project: to create a compelling video for their brand-new flagship store at the legendary corner of 60th and Madison Avenue in NYC.
Explore the Project →RIOT partnered with Red Bull Kumite to design bold, electrifying screen graphics for their Times Square OOH campaign. Merging the high-energy world of esports with eye-catching visuals, this project brought gaming culture to the crossroads of the world.
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