This is where the studio creates for itself.
RIOT Originals is the space for ideas that begin inside the studio. It includes original concepts, stories, formats, experiments, and creative properties developed outside the boundaries of a client brief.
At RIOT, Originals is not a side project. It is part of how we stay sharp, explore new territory, and build a body of work that reflects our own point of view.
This is where we move from service to authorship.

A striking black-and-white portrait from RIOT’s original film “The Future Is Unwritten,” highlighting the strength and hope of New York City’s diverse voices.
Everything is designed to create work with longer life and deeper ownership.
Start with instinct. Build with intent. Let the strongest ideas evolve.
Original work follows a different rhythm from client work, but it still needs structure.
This creates work that is not just expressive, but built to grow.
Outputs are designed to live beyond a single moment.
Studios that only respond eventually lose their voice.
Original work creates space for exploration, risk, and authorship. It allows the studio to test ideas, build new formats, and develop creative properties that can shape future opportunities.
RIOT Originals is where our ambition becomes tangible, not just theoretical.
RIOT created The First Part Is the Dreaming, a short documentary portrait of Oscar-winning costume designer Kate Hawley, exploring instinct, vulnerability, authorship, and the private act of making through the lens of her work on Frankenstein.
Explore the Project →A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft — where light becomes language, and design dares to dream again.
Explore the Project →A poetic short film by RIOT capturing the creative energy behind Tiffany & Co.’s Chengdu flagship windows. Featuring Christopher Young and Gloria Kim, this piece illuminates the art, collaboration, and quiet rebellion that shape modern luxury.
Explore the Project →Connect with us. Share your email. Then tell us if you're looking to collaborate on a new project with our creative agency or if you're interested in joining our creative collective.
See our full list of creative services here →