This is where the studio creates for itself.
RIOT Originals is the space for ideas that begin inside the studio. It includes original concepts, stories, formats, experiments, and creative properties developed outside the boundaries of a client brief.
At RIOT, Originals is not a side project. It is part of how we stay sharp, explore new territory, and build a body of work that reflects our own point of view.
This is where we move from service to authorship.

A striking black-and-white portrait from RIOT’s original film “The Future Is Unwritten,” highlighting the strength and hope of New York City’s diverse voices.
Everything is designed to create work with longer life and deeper ownership.
Start with instinct. Build with intent. Let the strongest ideas evolve.
Original work follows a different rhythm from client work, but it still needs structure.
This creates work that is not just expressive, but built to grow.
Outputs are designed to live beyond a single moment.
Studios that only respond eventually lose their voice.
Original work creates space for exploration, risk, and authorship. It allows the studio to test ideas, build new formats, and develop creative properties that can shape future opportunities.
RIOT Originals is where our ambition becomes tangible, not just theoretical.
The First Part Is the Dreaming is a RIOT original: a short portrait of costume designer Kate Hawley, in her own words, released the morning after she won the Academy Award for Frankenstein. Instinct, silence, Mary Shelley and the private act of making.
Explore the Project →A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft, where light becomes language and design dares to dream again.
Explore the Project →A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
Explore the Project →A poetic short film by RIOT capturing the creative energy behind Tiffany & Co.’s Chengdu flagship windows. Featuring Christopher Young and Gloria Kim, this piece illuminates the art, collaboration, and quiet rebellion that shape modern luxury.
Explore the Project →438 W 37th St, Hudson Yards
New York, NY 10018