Audio branding is the design of a brand’s sonic identity. It shapes how the brand sounds across intros, idents, stings, campaigns, products, and experiences so the audience can recognise it through sound as well as visuals.
At RIOT, audio branding is treated as a strategic creative layer. It needs to feel recognisable, flexible, and aligned with the wider brand world.
Brands are often over-developed visually and under-developed sonically. Audio branding helps close that gap. It gives the brand another layer of memory and recognition that can travel across media much faster than visuals alone.
RIOT builds sonic identities that feel considered, distinctive, and scalable.
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
Explore the Project →e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
Explore the Project →RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build web products.
Explore the Project →Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
Explore the Project →
