One image sets the entire campaign in motion.
Key art is the visual foundation of a campaign. It defines the tone, builds the world, and gives every other asset a clear starting point.
At RIOT, key art is not created for a single format. It is designed as a system—built to hold across posters, digital placements, social crops, presentations, OOH, and motion without losing impact.
This is where the campaign finds its visual centre.
Everything we create is designed to anchor and scale the campaign.
This is about building a visual system—not just a single image.
Define the image. Design the system.
Strong key art balances creative expression with real-world application.
The result is work that looks strong everywhere—not just in one format.
Our outputs are designed for campaign rollout at scale.
Everything is built to travel across the campaign ecosystem.
Without a strong visual anchor, campaigns fragment.
When every asset feels disconnected, the message weakens. Key art creates consistency. It gives the campaign a recognisable centre—something people can identify instantly.
It also allows the work to scale. One strong image can extend across formats, placements, and moments without losing clarity.
RIOT creates key art that feels cinematic, strategic, and built to travel—so the idea holds wherever it appears.
This is where campaigns become visually coherent.
RIOT created The First Part Is the Dreaming, a short documentary portrait of Oscar-winning costume designer Kate Hawley, exploring instinct, vulnerability, authorship, and the private act of making through the lens of her work on Frankenstein.
Explore the Project →Forged in the after-hours quiet when the world sleeps and creation wakes, This Is My Masterpiece is RIOT at full voltage. Directed by MUG5, the film resurrects a 2009 prophecy and transforms it into an apocalyptic vision stitched from VFX, AI hallucinations, C4D architecture, binary-coded secrets, and pure creative instinct. A world-ending fever dream — designed, sculpted, and born entirely inside RIOT’s creative engine.
Explore the Project →A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft — where light becomes language, and design dares to dream again.
Explore the Project →Connect with us. Share your email. Then tell us if you're looking to collaborate on a new project with our creative agency or if you're interested in joining our creative collective.
