Sunglass Hut: Start With The Shades – Round Trend ft. Hailey Baldwin (Now Hailey Bieber)
Our second creation for Sunglass Hut, in collaboration with our talented friends at RXM Creative, continues their exciting “Start With The Shades” videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. series. This time, we dive deep into the current “Round Trend”, a conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. that celebrates the allure of circles in all their forms.
Playing off the “round” inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative., the film beautifully captures the circular motifs in everything from movement and shapes to dynamic transitions. The film itself becomes a visual exploration of the trend, where each frame highlights the fluidity and energy of the round shapes, giving us a stunning visual feast.
At the center of this round trend, we have the stunning Hailey Baldwin—now Hailey Bieber—social influencerThe voice of the crowd—an influencer is a trusted creator whose reach and credibility can elevate your brand to new audiences., model, and daughter of legendary actor Stephen Baldwin (yes, The Usual Suspects anyone?). With effortless style, swagger, and an undeniable cool factor, Hailey seamlessly moves through the video, from one round trend to the next, bringing each look to life with grace and confidence. Of course, it’s important to note that Hailey is now Hailey Bieber after her marriage to Justin Bieber, a detail we couldn’t resist including, as it adds another layer of pop culture flair to the already dynamic project.
Hailey Baldwin (now Bieber) rocking the “Round Trend” in Sunglass Hut’s latest “Start With The Shades” series.
This film embodies everything we love about creative work: cool visuals, rad music, impeccable styling, and beautiful fashion accessories—all enhanced by the stunning Hailey, who delivers the finishing touch. And, of course, when you add in the RIOT stamp, you get a social campaignScroll-stopping strategy—a social campaign is a coordinated effort to promote content, products, or ideas across social platforms. film that’s 2 parts cool, 3 parts awesome, 4 parts technical, and 1 part zany.
Our Creative Process: Blending Trend and Vision
From concept to execution, we were given the creative freedom to make this video as fun and engaging as possible. Every visual choice, from movement to styling, was designed to showcase the “Round Trend” in a fresh, unique way. The fluidity and energy we brought to this project mirror Hailey’s effortless cool, making it a natural fit for the “Start With The Shades” series.
The result is a film that’s not just a showcase of accessories but a narrative in motion—one that draws you in with every round shape, every beat, and every stunning look Hailey pulls off. It’s a fun and visually stimulating journey through the trend, and we couldn’t be prouder of how it turned out.
Hailey Baldwin highlights Sunglass Hut’s round trend in this stunning black and white shoot, showcasing both the accessories and her chic, modern look.
Highlight: The Color Grading Process – Crafting the Unique Black & White Look
One of the standout features of this project is the painstaking color gradingThe polish that makes it pop—color correction refines footage to create visual harmony, set tone, and ensure brand consistency on screen. process that gave the film its unique and bold black-and-white look. To achieve this stunning effect, a meticulous workflow was employed: first, the picture was locked and each frame was exported as a TIFF sequence. Then, using Adobe Lightroom, each image was carefully graded, with attention paid to every subtle detail to bring out the film’s high-energy, timeless aesthetic.
This attention to detail in color grading allowed us to craft a distinct visual tone for the “Round Trend” video, complementing the circular motifs and adding depth to each frame. The result is a film that not only highlights the trend but also stands as a work of visual artistry, creating a memorable impact that’s both sophisticated and edgy.
It’s a creative process we’re incredibly proud of and one that shows the power of color in storytellingEmotion meets impact—storytelling is the heartbeat of branding, using narrative to connect with audiences and drive action.. The black-and-white style isn’t just a visual choice; it’s a reflection of the trend itself—bold, clean, and unapologetic.
We’re looking forward to seeing how this series evolves and excited to continue working on future collaborations that bring new trends to life in the boldest way possible.
