Reebok: Take A Walk with Jazz Cartier (GQ)
In collaboration with Condé Nast, RIOT crafted “Take A Walk”, an episodic series capturing the essence of creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. in motion. Directed by Chris “MUG5” Maguire, this series delves into the lives of artists who embody the rhythm and soul of their cities. In this episode, we journey through New York with Jazz Cartier, the hip-hop innovatorAhead of the curve—visionaries are bold thinkers who see what’s next and shape the future of industries and ideas. known as Jacuzzi La Fleur.
“Nobody likes to be boxed in,” Jazz declares, his words setting the tone for the episode. From the hum of the Manhattan Bridge to the storied streets of Chinatown, he moves with purpose, gathering inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. from every corner. For Jazz, the city isn’t just a backdrop; it’s a collaboratorMore than a partner—a collaborator brings fresh ideas, deep expertise, and a shared vision to push creative projects further than imagined., a muse, and a stage where each moment adds another layer to his artistry.
Jazz Cartier captured in New York City during the filming of “Take A Walk” for GQ.
With each step, his Reebok Classic leather kicks keep him grounded in a city that never stops moving. Whether reclining in a vintage Ford Fairlane or walking through neon-lit alleys, Jazz embodies a balance of stillness and motion, absorbing the city’s pulse and letting it fuel his craft.
As Jazz reflects on his journey, he credits his eclectic style and fearless experimentationData-driven decision-making—A/B testing compares different versions of ads, landing pages, or content to see which one resonates best and drives results. to the places he’s lived and the experiences he’s embraced. “I mix that Toronto juice with the juice I’ve gotten everywhere else,” he says with a confident smile. It’s this unboxed, unbounded energy that makes Jazz Cartier not just an artist but a force of nature.
Reebok’s “Take A Walk” series, with its stunning cinematography and deeply personal narratives, is a celebration of individuality, movement, and the endless possibilities of self-expression. With Jazz Cartier at the center of this episode, it’s a reminder that the path you walk is yours to define—and the journey itself is the greatest inspiration.
“The most beautiful part about my come up is that I am and will always be Toronto, but I got different styles from everywhere else. So I bring the flavor.”
– Jazz Cartier
