Reebok: Take A Walk with Jazz Cartier (GQ)

Reebok: Take A Walk with Jazz Cartier (GQ)

In collaboration with Condé Nast, RIOT crafted “Take A Walk”, an episodic series capturing the essence of creativity in motion. Directed by Chris “MUG5” Maguire, this series delves into the lives of artists who embody the rhythm and soul of their cities. In this episode, we journey through New York with Jazz Cartier, the hip-hop innovator known as Jacuzzi La Fleur.

“Nobody likes to be boxed in,” Jazz declares, his words setting the tone for the episode. From the hum of the Manhattan Bridge to the storied streets of Chinatown, he moves with purpose, gathering inspiration from every corner. For Jazz, the city isn’t just a backdrop; it’s a collaborator, a muse, and a stage where each moment adds another layer to his artistry.

Jazz Cartier under the Manhattan Bridge in New York City, wearing a purple jacket, turning to look back.

Jazz Cartier captured in New York City during the filming of “Take A Walk” for GQ.

With each step, his Reebok Classic leather kicks keep him grounded in a city that never stops moving. Whether reclining in a vintage Ford Fairlane or walking through neon-lit alleys, Jazz embodies a balance of stillness and motion, absorbing the city’s pulse and letting it fuel his craft.

As Jazz reflects on his journey, he credits his eclectic style and fearless experimentation to the places he’s lived and the experiences he’s embraced. “I mix that Toronto juice with the juice I’ve gotten everywhere else,” he says with a confident smile. It’s this unboxed, unbounded energy that makes Jazz Cartier not just an artist but a force of nature.

Reebok’s “Take A Walk” series, with its stunning cinematography and deeply personal narratives, is a celebration of individuality, movement, and the endless possibilities of self-expression. With Jazz Cartier at the center of this episode, it’s a reminder that the path you walk is yours to define—and the journey itself is the greatest inspiration.

“The most beautiful part about my come up is that I am and will always be Toronto, but I got different styles from everywhere else. So I bring the flavor.”

– Jazz Cartier

Credits

Client: Reebok
Agency: RIOT
Publication: GQ
Produced By: Condé Nast
Producer: William Savona
Director: Chris “MUG5” Maguire
Director of Photography: Zach Jopling
Assistant Director: Matt McCann
2nd Assistant Director: Nastassja Simone
Assistant Camera: Mason Cash
2nd Assistant Camera: Brendan Engle
Gaffer: Gautam Kadian
Sound: Jeff Gaumer
Hair: Lizzie Arneson
Assistant Hair: Anike Rabiu
Makeup: Allie Smith
Makeup Assistant: Mika Mitamura
Stylist: Savannah White
Tailor: Wesley Naut
PA: Carlo Betia
Talent: Jazz Cartier
Talent Manager: Astrid Torres
Editing, Color & FX: Chris “MUG5” Maguire
Assistant Editing: Nastassja Simone

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