The Xcerts: Daydream (Official Music Video)

The Xcerts: Daydream (Official Music Video)

Back in September 2017, we returned to Brighton to work with The Xcerts on their second single, “Daydream,” from their latest album “Hold on to Your Heart.” The music video, seen above, captures a playful yet introspective journey that mirrors the song’s essence. Directed by Chris “MUG5” Maguire, this visual tale unfolds with a mix of humor, surrealism, and vibrant energy.

The story begins with Jordan and Tom frantically arriving at Murray’s house, running late for their gig—only to find Murray submerged in a bathtub, fully clothed, eyes wide open in classic ’80s movie fashion. What follows is a whirlwind of car rides, chaotic running, and fragmented daydreams. Through vivid, schizophrenic imagery, we dive into Murray’s mind as he holds his breath underwater, lost in his thoughts.

The journey culminates with Murray arriving at an empty venue, confidently strolling to the stage as the band launches into the final chorus. The scene erupts into a packed, energetic crowd, showcasing The Xcerts at their peak performance. Yet, as we cut back, we’re left wondering—was it all just another daydream?

The Xcerts band member mid-air jump during a live performance scene from the "Daydream" music video.

The Xcerts electrify the stage in the “Daydream” music video, capturing the energy and passion of their performance.

This music video was a joy to create, made possible by the incredible dedication and talent of everyone involved. From the in-car performances by Alex and Freddy to the hardworking crew capturing every moment in a single day, the effort poured into this production is something we’re immensely proud of. A special thank-you goes out to the owner of the vintage Datsun, the team at The Haunt in Brighton for allowing us to film, and everyone who showed up to be part of the crowd. And Jerome—for not trying to stab us this time!

“Daydream” is a fun, feel-good video that perfectly complements this ridiculously catchy song. Dive into the world of The Xcerts and let yourself get lost in the dream.

Credits

Client: The Xcerts
Agency: RIOT
Produced By: RIOT
Producers: Chris Maguire & Nastassja Simone
Director: Chris “MUG5” Maguire
Assistant Director: Nastassja Simone
Director of Photography: Richard Shelton
Lighting Design: Rob Wilton
Gaffer: Amir Moulfi
Production Assistant: Anna Edmonds
Talent: The Xcerts
Talent Manager: Julian Deane
Editing, Color & FX: Chris “MUG5” Maguire
Assistant Editing: Nastassja Simone

the XCERTS - Daydream

The official video embedded from their YouTube VEVO channel with over 50,000 views.

Feeling Inspired?

Connect with us. Share your email, tell us if you're looking to collaborate on a new project with our creative agency or if you're interested in joining our collective, and click SUBMIT. We’ll be in touch soon.


    Back to Top