Tiffany: Modern Love

Tiffany: Modern Love

As a lover of pinball and arcades, co-directing the Tiffany “Modern Love” window campaign film with Nastassja Simone was a dream come true. My childhood was filled with trips to the arcade, where I spent pocket money playing games like R-Type, Bubble Bobble, and Final Fight. My love for arcades and pinball has stayed with me, and I have fond memories of playing at Clockwork in the Lower East Side in more recent times.

Our “Modern Love” film brings to life four Tiffany holiday windows inspired by the charm and feeling of 80’s arcades. With scene-setting VFX, a synthwave soundtrack, a rich color palette, and foley sound effects, the film takes the viewer on a visually stunning journey back in time. The film was shot over two days in December 2020 using vintage cinematic Canon K35 lenses, and the edit features 80’s-style techniques like CRT converters and purposeful double LUTing.

The film concludes with an arcade game visual, where a second player is seen entering the game. The final moments take place outside of our “Tiffany World” version of their New York flagship store, adding to the overall vintage feel of the film. Join me on a nostalgic journey back to the 80’s with Tiffany’s stunning statement jewelry and the “Modern Love” window campaign film by clicking the play icon above.
 

Musically depicting a journey to the past to help us set the scene

To immerse ourselves in the 80s arcade vibe, we curated a 20-hour playlist of nostalgic tunes that were played during the entire two-day shoot. Our playlist set the musical backdrop, transporting us to the right atmosphere to create the film.

You can enjoy the same experience by immersing yourself in our 20-hour embedded playlist, filled with the best movie and arcade-inspired songs from the 80s, without a single repeat.

Tiffany Modern Love - :15 Second Edit

Tiffany Modern Love - :06 Second Edit

CREDITS

CLIENT: Tiffany
PRODUCED BY: RIOT
AGENCY: RIOT
DIRECTOR: Chris "MUG5" Maguire & Nastassja Simone
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
PRODUCER: Nastassja Simone
PRODUCTION CO-ORDINATOR: Rose Hidalgo
ASSISTANT CAMERA: James Regan
GAFFER: Leo Alvarez
BOARD TECHNICIAN: Alex Crowe
KEY GRIP: Travis Tomlinson
PRODUCTION ASSISTANT: Andrew Alberson
PRODUCTION ASSISTANT: Crystal Chau

EDITING & GFX: Chris "MUG5" Maguire & Nastassja Simone
ASSISTANT EDITING: Rose Hidalgo
COLOR: Michael Macalincag
STREET SCENE VFX: Zero VFX
MUSIC SUPERVISION: Chris "MUG5" Maguire & Nastassja Simone

Initial 3D Pre Visualization

3D Texture & Lighting Closeups WIP

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