Tiffany: Modern Love – Valentine’s Day 2021 Window Campaign Film

February 14, 2021
Tiffany: Modern Love – Valentine’s Day 2021 Window Campaign Film

As a lover of pinball and arcades, co-directing the Tiffany “Modern Love” window campaign film with Nastassja Simone was definitely a dream film to make and gave us a chance to have a lot of creative fun. As a kid I spent a ton of time in arcades. We used to bang the coin waterfall machine gently enough to not set off the alarm but enough to drop a coin or two and get to play some games. If you were playing games like R-Type, Bubble Bobble or Final Fight you’d run through your pocket money REALLY quickly! I still love arcades and pinball to this day. I have fond memories of hanging out at Clockwork in the Lower East Side when I lived around the corner and my friend Boogie and I would play our asses off to get that ever coveted three initials in the first place on the machine – MUG.

Our Modern Love film showcases four different Tiffany holiday windows that were inspired by the charm and feeling of entering an arcade during their heyday in the 80’s. Our scene setting VFX sets the scene perfectly, leaving the viewer intrigued from the outset. What unfolds is a visually gorgeous mix of arcade game and pinball inspired window design that’s fueled by a synthwave soundtrack, a rich color palette and vibey foley. Add in Tiffany’s stunning selection of statement jewelry to the mix for a fun filled journey back in time to the 1980’s.

Shot over two days in December 2020 we chose to use vintage Canon K35 lenses to help cement our 80’s cinematic look. The subtle purple of the K35 lenses helped round-out our already rich color palette which we throughly embraced. We also used other techniques in the edit like CRT converters and purposeful double LUTing that helped round out our 80’s vintage feel. We crafted a variety of video game inspired projections and seamlessly bounce from game to game much like you would do at an arcade in person.

Everything resolves in the final moments where we see an arcade game visual depicting a second player enter the game (Enter Player Two) before our film ends back outside the “Tiffany World” version of their New York flagship store.

CREDITS

CLIENT: Tiffany
PRODUCED BY: RIOT
AGENCY: RIOT
DIRECTOR: Chris "MUG5" Maguire & Nastassja Simone
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
PRODUCER: Nastassja Simone
PRODUCTION CO-ORDINATOR: Rose Hidalgo
ASSISTANT CAMERA: James Regan
GAFFER: Leo Alvarez
BOARD TECHNICIAN: Alex Crowe
KEY GRIP: Travis Tomlinson
PRODUCTION ASSISTANT: Andrew Alberson
PRODUCTION ASSISTANT: Crystal Chau

EDITING & GFX: Chris "MUG5" Maguire & Nastassja Simone
ASSISTANT EDITING: Rose Hidalgo
COLOR: Michael Macalincag
STREET SCENE VFX: Zero VFX

:15 Second Edit

:06 Second Edit

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