In 2019, we embarked on a journey with Sotheby’s International Realty to create something truly unique— a series of Instants designed for a world that moves fast, yet remembers the moments that matter. These quick, captivating pieces of visual storytellingMore info about Visual Storytelling Dive deeper have become a staple on Sotheby’s social media, each one a momentary escape into a world of luxury, elegance, and inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative..

Instants: Bite-Sized Elegance, Captured in Motion

Each Instant is a playful fusion of motion graphics and stunning visuals, carefully crafted to spark curiosity and engage the audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. in just 15 seconds. From architectural wonders to awe-inspiring interiors, these mini films are both eye-catching and a testament to the artThe soul of creativity—art is the foundation of visual storytelling, shaping the way brands, campaigns, and experiences connect with audiences. of capturing luxury in an instant. Every frame is a brushstroke, every cut a chance to tell a bigger story, all wrapped in a bite-sized package that feels fresh, fun, and undeniably memorable.

Over the course of our collaboration, we’ve created 25 Instants—a collection that’s not just a showcase of Sotheby’s iconic properties, but a reflection of a creative visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging. that knows how to make an impact in the most fleeting moments. Designed to seamlessly work across all formats, each Instant was crafted with both Landscape and Square views in mind, ensuring the story fits perfectly into every digital space. Watch one above, in its full 16:9 glory, or explore the Instagram-ready square versions below.

Mid-Year Update: The response to our series has been so positive that Sotheby’s International Realty has taken it to the streets of New York—putting our Instants on Times Square billboards to share the luxury with the world. An example of one of our Instants playing live in Times Square is to the right.