A10 terms

• Account ExecutiveAn account executive is the agency's day-to-day point of contact for a client, responsible for keeping the work moving, the client informed and the...
• Account ManagerAn account manager is the agency's day-to-day owner of a client relationship, responsible for understanding what the client needs and making sure the...
• Account PlannerAn account planner is the strategist in an advertising agency who represents the audience in the room and turns research into the insight a campaign is...
• Ad Operations SpecialistAn ad operations specialist is the person who sets up, traffics, monitors and troubleshoots digital ad campaigns so that the right creative runs in the...
• Advertising Account ExecutiveAn advertising account executive is the agency's day-to-day link to a client, managing the relationship, the brief and the delivery of a campaign from...
• Advertising Project ManagerAn advertising project manager runs the schedule, the budget and the hand-offs on a campaign so that the creative work reaches every placement on time and...
• Advertising Traffic ManagerAn advertising traffic manager routes every creative asset through the agency, from brief to approval to delivery, so that the right version reaches the...
• Affiliate Marketing ManagerAn affiliate marketing manager runs a brand's affiliate program, recruiting the publishers, creators and partners who earn a commission on the sales...
• Agency OwnerAn agency owner is the founder or principal who owns a creative, advertising or production business and is responsible for its work, its culture and whether...
• Art DirectorAn art director is the person responsible for how a piece of creative work looks, from the composition and typography to the photography, color and set.

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B6 terms

• B2B Marketing SpecialistA B2B marketing specialist is the marketer who sells to companies rather than consumers, building the campaigns and content that move a buying committee...
• B2C Marketing SpecialistA B2C marketing specialist plans and runs the campaigns, content and channels a brand uses to reach consumers directly and turn attention into purchases and...
• Brand Activation ManagerA brand activation manager plans and runs the live moments, from pop-ups and launch events to stunts and sponsorship activations, where people meet a brand...
• Brand Partnership ManagerA brand partnership manager finds, negotiates and runs the collaborations between a brand and other companies, creators or properties that extend its reach.
• Brand StrategistA brand strategist is the person who decides what a brand stands for, who it is for and how it should sound, before anyone designs a logo or shoots a frame.
• Business Development ManagerA business development manager is the person who finds new clients and new kinds of work for an agency, builds the relationships and brings each opportunity...

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C18 terms

• Chief Creative Officer (CCO)A chief creative officer (CCO) is the executive responsible for the creative standard of an entire company: every idea, every piece of work and every...
• Chief Digital Officer (CDO)A chief digital officer (CDO) is the executive responsible for how a company uses digital technology, data and channels to change the way it works, sells...
• Chief Experience Officer (CXO)A chief experience officer (CXO) is the executive responsible for how every interaction with a brand feels, from the first ad to the last support call.
• Client Services CoordinatorA client services coordinator is the person on an agency account team who keeps timelines, deliverables and client requests tracked and moving, so the...
• Client Services DirectorA client services director leads an agency's client relationships, owning the accounts, the people who run them and the health of the business they...
• Community ManagerA community manager is the person who speaks for a brand in its online spaces, answering, moderating and starting the conversations that turn an audience...
• Content Moderation SpecialistA content moderation specialist reviews the comments, posts and submissions around a brand and decides what stays, what goes and what needs a reply,...
• Content Production ManagerA content production manager runs the machine that turns a brand's content plan into finished work, coordinating people, budgets, platforms and...
• Content StrategistA content strategist decides what a brand should say, in what form, on which channels and how often, so that every piece of content serves a plan rather...
• ContractorA contractor is a person or company hired for a defined piece of work under a contract rather than employed, bringing a specific skill to a project for as...
• Conversion Rate Optimization (CRO) SpecialistA conversion rate optimization (CRO) specialist studies how people behave on a site, a landing page or an ad, then changes the content and design so more of...
• CopywriterA copywriter writes the words a brand uses to sell, explain and persuade, from a headline and a script to a product page and the line at the end of a film.
• Creative DirectorA creative director does not just approve ideas: they architect them, and they carry the work from the first brief to the final frame.
• Creative Project ManagerA creative project manager runs the schedule, scope, budget and communication on creative work so that the team can make the thing instead of managing it.
• Creative Team Org ChartA creative team org chart is the map of who does what in a creative department or agency, from the creative director down to the people making the work, and...
• Creative Traffic ManagerA creative traffic manager routes every job through an agency's creative department, assigning the people, setting the deadlines and clearing the...
• Crisis Communications ManagerA crisis communications manager leads a brand's response when something goes wrong in public, shaping what is said, by whom and when, to protect trust...
• Customer Experience (CX) DesignerA customer experience (CX) designer maps every point where a person meets a brand, from the first ad to the last support email, and designs those moments to...

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D4 terms

• Data AnalystA data analyst collects, cleans and interprets the numbers behind a campaign or a business and turns them into findings a team can act on.
• Digital Asset ManagerA digital asset manager organizes, stores, tags and distributes a brand's creative files, from footage and photography to logos and finished campaigns,...
• Digital Media CoordinatorA digital media coordinator plans, schedules and publishes a brand's content across its digital channels and keeps the whole output consistent.
• Digital StrategistA digital strategist plans how a brand shows up online, choosing the channels, content and campaigns that connect business goals to the way its audience...

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E5 terms

• E-Commerce StrategistAn e-commerce strategist plans how a brand sells online, from which platforms and channels to use to how products are presented, found and converted.
• Email Marketing SpecialistAn email marketing specialist is the person who plans, writes, builds, sends and measures a brand's email, from the weekly newsletter to the automated...
• Event CoordinatorAn event coordinator manages the logistics of a brand event, from vendors and venues to schedules and on-the-day operations, so that the experience the...
• Event Marketing SpecialistAn event marketing specialist plans and runs the events, activations and live moments a brand uses to meet its audience in person, and makes sure those...
• Experiential Marketing ManagerAn experiential marketing manager plans and runs the live events, pop-ups, installations and activations where people meet a brand in person.

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F1 term

• FreelancerA freelancer is a self-employed creative or specialist who works for clients and agencies on a project or day basis, without being on anyone's payroll.

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G1 term

• Graphic DesignerA graphic designer gives ideas a visual form, arranging type, image, color and space so that a message is understood and remembered.

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I2 terms

• Influencer Partnership ManagerAn influencer partnership manager is the person who finds, signs and runs a brand's relationships with creators, keeping each partnership on brief, on...
• Interactive Media PlannerAn interactive media planner is the person who decides where a brand's digital advertising should run, building plans across search, social, video,...

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L1 term

• Localization ManagerA localization manager adapts a brand's content, campaigns and products for different languages, cultures and markets so that the work lands as...

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M10 terms

• Managing DirectorA managing director is the senior executive who runs an agency's business day to day, accountable for its clients, its people, its finances and its...
• Market Intelligence AnalystA market intelligence analyst is the person who watches a brand's market for it, tracking competitors, customers and trends and turning what they find...
• Marketing AnalystA marketing analyst measures how campaigns and channels perform and turns the results into recommendations that make the next campaign better targeted and...
• Marketing Automation SpecialistA marketing automation specialist builds and maintains the systems that send the right message to the right person without a human pressing send.
• Marketing Traffic ManagerA marketing traffic manager controls the flow of work through a marketing team, assigning resources, tracking deadlines and clearing bottlenecks before they...
• Media BuyerA media buyer negotiates and purchases the advertising space where a campaign runs, from social and search to television, out-of-home and streaming, to...
• Media PlannerA media planner decides where, when and how often a campaign's ads should run so that the right audience sees them enough times, at the lowest cost...
• Media Relations CoordinatorA media relations coordinator supports a public relations team by building media lists, tracking coverage, drafting press materials and keeping journalists...
• Mobile Marketing SpecialistA mobile marketing specialist plans and runs the marketing that reaches people on their phones, from SMS and push notifications to in-app campaigns and...
• Motion Graphics DesignerA motion graphics designer makes graphic design move, animating type, logos, illustration and data into sequences for film, social, broadcast and screens.

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O2 terms

• Omnichannel Marketing CoordinatorAn omnichannel marketing coordinator keeps a brand's campaigns consistent across every channel, so the story in the store, the inbox, the feed and the...
• Operations ManagerAn operations manager keeps an agency's people, processes and tools working together so that projects are delivered on time, on budget and without the...

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P5 terms

• Performance Marketing ManagerA performance marketing manager leads the paid, measurable side of marketing, running campaigns across search, social and other channels where every dollar...
• PPC Campaign ManagerA PPC campaign manager plans, runs and optimizes pay-per-click advertising, managing keywords, bids, budgets and ad creative across platforms such as Google...
• Print ProducerA print producer is the person who turns approved artwork into physical objects, managing printers, paper, specifications, proofs and deadlines so that what...
• Project ManagerA project manager is the person responsible for delivering a piece of work on time, on budget and to the agreed scope, by planning it, coordinating the...
• Public Relations SpecialistA public relations specialist manages how a brand is seen by the press and the public, earning coverage, shaping the story and handling the moments when it...

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R2 terms

• Research AnalystA research analyst gathers and interprets information about markets, audiences, competitors and culture so that strategy, targeting and creative decisions...
• Retail Marketing StrategistA retail marketing strategist plans how a brand sells where people shop, from the window and the shelf to the product page, and the campaigns that bring...

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S8 terms

• SEO Content WriterAn SEO content writer produces articles, guides and pages that answer what people search for, written to rank in search engines and to be worth reading once...
• SEO SpecialistAn SEO specialist improves how a website is found in organic search by working on its content, its technical health and the links and signals that tell...
• Social Media AnalystA social media analyst measures how a brand's content performs across platforms and turns the data into recommendations that improve reach, engagement...
• Social Media ManagerA social media manager runs a brand's presence on social platforms, planning and publishing content, engaging the community and running campaigns in...
• SpecialistA specialist is a person whose expertise is concentrated in one discipline, hired for depth in that area rather than breadth across many.
• Sponsorship CoordinatorA sponsorship coordinator is the person who manages a brand's sponsorship deals day to day, keeping every promised deliverable, asset and activation on...
• StrategistA strategist is the person who turns what a brand knows about its business, its audience and its culture into a single direction the creative work can follow.
• Sustainability Marketing StrategistA sustainability marketing strategist is the person who works out how a brand should talk about its environmental and social commitments, and makes sure the...

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T2 terms

• Team LeaderA team leader is the person responsible for getting a small group to a goal, setting direction, clearing obstacles and answering for the result, without...
• Technical SEO AnalystA technical SEO analyst finds and fixes the problems in a website's code, structure and performance that stop search engines from crawling, indexing...

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U3 terms

• User Experience (UX) DesignerA user experience designer shapes how a product or a website works for the people using it, from the first tap to the last, so that it is clear, useful and...
• User Interface (UI) DesignerA user interface designer creates the visual layer of a digital product, the screens, components, type, color and motion that people see and touch, so that...
• User Research AnalystA user research analyst studies how people actually use a product or a service, uncovering their needs, frustrations and habits so that design decisions are...

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V4 terms

• Video ProducerA video producer is the person who turns a creative idea into a finished film by owning the schedule, the budget, the crew and every logistical decision in...
• Visual Merchandising DesignerA visual merchandising designer designs the displays, windows and in-store presentations that turn a retail space into a brand experience and a sales tool.
• Voice Search Optimization SpecialistA voice search optimization specialist shapes a brand's content and site data so that spoken queries to assistants like Siri, Alexa and Google return...
• VR/AR Marketing SpecialistA VR/AR marketing specialist plans and produces brand experiences in virtual and augmented reality, from try-on filters and immersive activations to...

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W2 terms

• Web DesignerA web designer plans and designs the look, layout and feel of a website so that it reflects the brand, guides the visitor and works on every screen.
• Web DeveloperA web developer writes the code that turns a website design into a working site, building the structure, functionality, performance and interactivity behind...

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