Advertising Traffic Manager
The master of workflow—advertising traffic managers ensure creative assets move seamlessly through production, keeping campaigns on track and on time.
What is an Advertising Traffic Manager?
The ultimate flow controller. Advertising traffic managers keep creative assets—and entire campaigns—moving smoothly through the production pipeline.
What does an Advertising Traffic Manager do?
They monitor deadlines, assign resources, and route deliverables between teams like a conductor orchestrating a high-speed symphony. Bottlenecks? Not on their watch.
What does this role look like in a creative agency?
In a place like RIOT, traffic managers are timekeepers and tacticians. They don’t just move files—they manage momentum. Their coordination ensures big ideas don’t get stuck in limbo, and creative firepower lands where it needs to—fast.
Dive Deeper
Advertising Traffic Managers are the air traffic controllers of the agency world. They manage the flow of creative projects—making sure assets move efficiently between teams, approvals happen when they need to, and no deliverable slips through the cracks. With one eye on timelines and the other on team bandwidth, they ensure that creative work gets delivered accurately, on time, and stress-free.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Workflow Optimization | Traffic Managers continuously refine internal processes to keep creative work moving faster and smarter. |
| Project Timelines | They maintain detailed production schedules and ensure that every phase of the timeline is properly staffed and executed. |
| Milestone Reviews | Traffic Managers build in approval checkpoints throughout the project to stay ahead of potential delays. |
| Task Management Tools | They live inside platforms like Asana, ClickUp, or Monday.com—assigning, tracking, and reporting on project progress. |
| Stakeholder Communication | Clear updates and expectations between creative, account, and production teams are critical to smooth campaign flow. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Project Manager | Works closely with Traffic Managers to align schedules, scope changes, and resource needs across multiple projects. |
| Production Coordinator | Supports detailed tracking of production assets, vendor handoffs, and delivery specs alongside the Traffic Manager. |
| Account Executive | Coordinates client feedback with Traffic Managers to keep projects moving and approvals clear. |
| Creative Director | Partners with Traffic Managers to ensure creative priorities stay balanced against deadlines and deliverable realities. |
