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Conversion Funnels

A conversion funnel is a visual representation of the steps a customer takes to complete a desired action, such as making a purchase or signing up for a newsletter.

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Customer Retention Strategies

Customer retention strategies are tactics used to keep existing customers engaged and loyal to your brand, encouraging repeat business and reducing churn.

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Digital Ecosystem

A digital ecosystem is the interconnected network of digital channels, platforms, and technologies that a business uses to interact with its customers.

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Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

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Digital Outreach

Digital outreach involves connecting with individuals and businesses online to build relationships, promote your brand, and generate leads. It is essential for building rapport with people online.

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Digital PR

More about Digital PR Digital PRPublic relations (PR) manages and shapes public perception of your brand, building positive relationships with key audiences. PR builds beneficial relationships with various stakeholders. leverages online platforms to build a brand’s reputation, increase visibility, and foster engagementEngagement is the level of interaction, attention, and emotional connection that an audience has with a brand, message, or content. It reflects how actively individuals are participating, sharing, or responding to what’s presented.. By creating and sharing content such as press releases, articles, and social media posts, digital PR aims to attract media attention, drive traffic, and amplify a brand’s story. Unlike traditional PR, digital PR uses analytics and real-time feedback to measure the impact of campaignsCampaigns are organized efforts designed to achieve specific goals, such as raising awareness, driving engagement, or generating sales. They combine strategy, creativity, and execution across multiple channels to deliver a cohesive message., allowing for continuous optimization. It’s a powerful way to establish authority and credibility in a fast-paced, digital landscape. At RIOT, digital PR is where bold storytellingStorytelling is the art of crafting and sharing narratives that engage, inspire, and connect with audiences. It uses characters, emotions, and plotlines to convey messages and […]

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Digital Transformation

Digital transformation integrates digital technologies into all areas of a business, fundamentally changing how you operate and deliver value to customers. It involves changing the way that businesses operate.

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Display Advertising

Display advertising uses visual ads, such as banners and images, to promote your brand on websites and apps. It is one of the most popular forms of digital advertising.

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E-commerce Marketing

E-commerce marketing promotes online stores and products through various digital channels, driving traffic, conversions, and sales. It helps brands thrive online.

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Earned Media Tactics

Earned media refers to publicity gained through promotional efforts other than paid advertising, such as media coverage, social media mentions, and customer reviews. It is publicity you haven't paid for.

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