A1 term

• Above the FoldAbove the fold is the part of a web page that is visible before anyone scrolls: the first screen a visitor gets, and the one that decides whether they stay.

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B2 terms

• Back-End DevelopmentBack-end development is the building of the server-side systems, databases and logic that run behind a website or app and make everything on the screen work.
• Below the FoldBelow the fold is the part of a web page a visitor only sees after scrolling, a term borrowed from newspapers, where the lower half of the front page is...

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C3 terms

• Content Delivery Network (CDN)A content delivery network (CDN) is a set of servers spread around the world that stores copies of a website's files and serves each visitor from the...
• Custom FieldA custom field is an extra piece of structured data attached to a page, post or product in a content management system, beyond the standard title, body and...
• Custom IllustrationsCustom illustrations are original drawn or painted artworks made specifically for a brand, so that its visual world belongs to no one else.

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D3 terms

• Desktop PublishingDesktop publishing is the design and layout of print and digital documents on a personal computer, using page-layout software in place of a typesetter and a...
• Domain NameA domain name is the human-readable address of a website, such as riot.nyc, that points to the server where the site lives.
• DowntimeDowntime is any period when a website or app is unavailable to its users, whether through a crash, a server failure, an attack or planned maintenance.

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E4 terms

• E-Commerce DesignE-commerce design is the design of online stores: the product pages, navigation, cart and checkout that turn a visitor into a buyer.
• E-commerce PlatformsAn e-commerce platform is the software an online store runs on, handling the catalog, cart, payments, orders and storefront in one system.
• Environmental GraphicsEnvironmental graphics are the designed visual elements applied to a physical space, such as wall murals, wayfinding, signage, window displays and...
• Experiential DesignExperiential design is the design of physical and hybrid spaces, from pop-ups and installations to retail environments and events, where people experience a...

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F3 terms

• Faceted NavigationFaceted navigation is a filtering system that lets visitors narrow a large set of items, such as products or videos, by combining attributes like size,...
• Front-End DevelopmentFront-end development is the building of the part of a website or app that runs in the browser: the layout, the typography, the motion and the interaction a...
• Full StackFull stack describes a developer, or a team, able to build both the front end that visitors use and the back end that runs behind it.

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G2 terms

• Graphics Interchange Format (GIF)A GIF (Graphics Interchange Format) is an image file format that supports simple animation and transparency, which made it the web's default for short...
• Grid LayoutA grid layout is the invisible structure of columns, rows and gutters that designers use to align content consistently across a page, a screen or a system.

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H7 terms

• HeatmappingHeatmapping is the visualization of where visitors click, move, tap and scroll on a page, shown as warm and cool colors laid over the design.
• HierarchyHierarchy is the ordering of elements on a page by importance, so that a reader's eye and a search engine's crawler both understand what matters most.
• HomepageA homepage is the front page of a website, the one at the root of the domain, where a brand introduces itself and points visitors to everything else.
• HostingHosting is the service that keeps a website's files on a server connected to the internet, and the quality of that service decides how fast, how...
• HTTPHTTP (Hypertext Transfer Protocol) is the set of rules browsers and servers use to request and deliver web pages, and the reason every web address starts...
• HTTPSHTTPS is the secure version of HTTP, in which the traffic between a browser and a website is encrypted so that nobody in between can read or alter it.
• HyperlinkA hyperlink is a clickable reference in a page that takes the reader to another page, file or place, and it is the mechanism the web is built on.

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I2 terms

• IllustrationIllustration is drawn or painted imagery, by hand or digitally, made to explain, decorate or give personality to a brand, a story or a product.
• Interactive DesignInteractive design is the design of how a digital thing responds to a person: what happens when they click, scroll, drag, type or wait, and how it feels...

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L1 term

• Landing PagesA landing page is a single web page built for one audience and one action, where visitors arrive from an ad, an email or a search and are asked to do one thing.

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M6 terms

• MicrositeA microsite is a small, self-contained website, often on its own address, built for a single campaign, product, event or story apart from a brand's...
• MinificationMinification is the process of stripping unnecessary characters from code, such as spaces, line breaks and comments, so that files are smaller and pages...
• Minimalist DesignMinimalist design is an approach that reduces a page, product or identity to its essential elements, using space, restraint and a few strong choices to make...
• Mirror SiteA mirror site is an exact copy of a website hosted on a different server or address and kept in sync with the original, to share load, add redundancy or...
• Mobile-First DesignMobile-first design is the practice of designing a website or product for the smallest screen first, then expanding the layout for tablets and desktops.
• Mobile-ResponsiveA mobile-responsive website is one whose layout, images and controls adapt automatically to a phone screen, so it can be used fully without zooming or...

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N2 terms

• NoopenerNoopener is a value for a link's rel attribute that stops a page opened in a new tab from accessing or controlling the page that opened it.
• NoreferrerNoreferrer is a value for a link's rel attribute that tells the browser not to pass on the address of the page a visitor came from when they follow the...

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P8 terms

• Parallax ScrollingParallax scrolling is a web design technique in which background and foreground layers move at different speeds as a visitor scrolls, creating an illusion...
• PersonaA persona is a fictional but research-based profile of a typical user or customer, used to keep a team's design and messaging decisions focused on real...
• Persona DevelopmentPersona development is the process of turning audience research into a few named, lifelike profiles that a team can design, write and plan for.
• Pop-UpsA pop-up is a window or overlay that appears on top of a web page to show an offer, a sign-up form or a notice, usually triggered by time, scrolling or an...
• Portable Network Graphics (PNG)A PNG (Portable Network Graphics) is a lossless image format that keeps every pixel exactly as saved and supports transparency, which makes it the standard...
• Print DesignPrint design is the design of anything made to be printed, from posters, packaging and books to brochures, signage and stationery.
• Product DesignProduct design is the discipline of deciding how a product works, looks and feels, from the problem it solves to the details of its interface, so that it is...
• PrototypingPrototyping is the practice of building early, simplified versions of a design, from paper sketches to clickable mockups, so ideas can be tested and...

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R4 terms

• Responsive DesignResponsive design is an approach in which a layout adapts fluidly to the screen it is shown on, so the same content works on a phone, a tablet, a laptop and...
• Responsive Web DesignResponsive web design is the method of building a single website whose layout, images and navigation adjust automatically to fit any screen, from a phone to...
• Retail DesignRetail design is the design of physical stores and shopping spaces, combining layout, fixtures, lighting, materials, graphics and merchandising so that the...
• RSS FeedAn RSS feed is a machine-readable file that lists a website's latest content, such as articles, episodes or updates, so that other apps and services...

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S5 terms

• Secure Sockets Layer (SSL)Secure Sockets Layer (SSL) is the original encryption protocol for securing traffic between a browser and a website, since replaced by TLS, although its...
• Shopify DevelopmentShopify development is the design, building and customization of online stores on the Shopify e-commerce platform, from theme design and custom features to...
• Site MigrationA site migration is any major change to a website's address, platform, structure or hosting that can affect how search engines find and rank it, such...
• SrcsetSrcset is an HTML attribute that lists several versions of an image at different sizes or resolutions, so the browser can download the one best suited to...
• SubdomainA subdomain is a prefix added in front of a domain name, such as shop or blog in shop.example.com, that creates a separate section or site under the same...

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T2 terms

• Top-Level DomainA top-level domain is the last part of a domain name, after the final dot, such as .com, .org, .uk or .nyc.
• Transport Layer Security (TLS)Transport Layer Security (TLS) is the encryption protocol that secures traffic between browsers and websites, the technology that puts the S in HTTPS.

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U6 terms

• UI Component LibrariesA UI component library is a collection of ready-made, reusable interface elements, such as buttons, forms, menus and dialogs, that designers and developers...
• UI/UX DesignUI/UX design is the combined discipline of designing how a digital product works for the people using it (UX) and how its screens look and respond (UI).
• User ExperienceUser experience (UX) is the whole of a person's experience of using a product, website or service, including how easy it is, how it makes them feel and...
• User InterfaceA user interface (UI) is the part of a digital product that people see and interact with, including its screens, layout, controls, type, color and feedback.
• User Interface (UI)A user interface is the part of a website, app or product that a person actually sees and touches: the screens, buttons, type, colors and motion through...
• UX ResearchUX research is the study of how people use, understand and feel about a product, through methods such as interviews, usability tests and analytics, so that...

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V1 term

• ViewportThe viewport is the visible area of a web page on a screen, the part of the page a visitor can see at any moment without scrolling.

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W6 terms

• Web 2.0Web 2.0 is the name for the second era of the web, from the mid-2000s, when sites became platforms where users create, share and connect rather than only read.
• Web AccessibilityWeb accessibility is the practice of designing and building websites so that people with disabilities, including visual, hearing, motor and cognitive...
• Web DesignWeb design is the practice of planning and creating how a website looks, how it is organized and how it works for the people who use it, from layout and...
• Webflow DevelopmentWebflow development is building websites on Webflow, a visual platform that lets designers lay out a site on a canvas and generates production-ready code...
• Website DevelopmentWebsite development is the full process of building a website, from planning and design through coding, content, testing and launch to the maintenance that...
• WordPress DevelopmentWordPress development is the building of websites on the WordPress content management system, from custom themes and plugins to the hosting, performance and...

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X2 terms

• XML (eXtensible Markup Language)XML (eXtensible Markup Language) is a text format for structuring data with custom tags, so that information can be stored and exchanged between systems in...
• XSL (eXtensible Stylesheet Language)XSL (eXtensible Stylesheet Language) is a family of W3C languages for transforming and formatting XML documents, turning raw structured data into web pages,...

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#2 terms

• 400 Bad RequestA 400 Bad Request is the HTTP status code a server returns when it cannot understand the request it was sent, usually because the request itself was malformed.
• 451 Unavailable for Legal ReasonsA 451 Unavailable for Legal Reasons is the HTTP status code a server returns when it is refusing to show a page because a law, a court order or a government...

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