Heatmapping
Heatmapping uses visual representations to show how users interact with a website or app, tracking clicks, scrolls, and mouse movements. This technique can provide valuable insights into user behavior.
More about Heatmapping
Heatmapping is a visual analysis tool that shows how users interact with a website or app. By tracking clicks, scrolls, and mouse movements, heatmaps create color-coded representations of user behavior, highlighting areas of high engagementEngagement is the level of interaction, attention, and emotional connection that an audience has with a brand, message, or content. It reflects how actively individuals are participating, sharing, or responding to what’s presented. and overlooked spots.
This technique provides valuable insights into user preferences, navigation patterns, and pain points, helping businesses optimize layouts, improve user experience, and drive conversions.
At RIOT, we use heatmapping to decode user behavior and fuel bold, data-driven designDesign is the process of creating purposeful and visually appealing solutions to solve problems, convey messages, or enhance experiences. It involves a combination of creativity, technical skill, and strategic thinking. decisions. With these insights, we create experiences that captivate and convert.
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UX ResearchUX (user experience) research studies how users interact with products, services, or websites to identify areas for improvement and create a better user experience. Understanding how users interact with your product is key to optimizing its performance., Landing PagesLanding pages are standalone web pages designed for a specific marketing campaign or purpose, often with a clear call to action. RIOT creates landing pages that convert., Persona DevelopmentPersona development creates detailed representations of your ideal customers, helping you understand their needs, motivations, and behaviors. User personas help you design with your target audience in mind., Responsive Web DesignResponsive web design ensures that your website adapts and displays correctly on all devices, from desktops to smartphones. This provides an optimal viewing experience across all devices., Website OptimizationSearch Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs) by optimizing content, technical elements, and backlinks to increase organic traffic and improve rankings.