Business development is the process of identifying and pursuing new business opportunities to drive growth and revenue. This can include expanding into new markets.
Client briefs are documents that outline the scope, objectives, and requirements of a project, providing clear direction for the creative team. Clear briefs can ensure effective outcomes.
Client strategy is a plan for building and managing client relationships to maximize client satisfaction, retention, and lifetime value. This is essential for any business that works directly with clients.
Co-branding campaigns are marketing partnerships between two or more brands to leverage each other's strengths and reach a wider audience. This leverages brand affinity from more than one company.
Competitive analysis assesses your competitors' strengths, weaknesses, strategies, and market positioning to identify opportunities and threats. It provides essential insights for decision-making.
Enterprise marketing targets large organizations with complex needs, focusing on building brand awareness, generating leads, and driving revenue growth at scale.
Industry trends are patterns and changes happening within a specific industry, influencing consumer behavior, market dynamics, and business strategies. It is important to understand industry trends to ensure your business is as well-equipped as possible to succeed.
Key performance indicators (KPIs) are measurable values that track progress towards business objectives. These can be tied to several business metrics.
Market research gathers information about target audiences, competitors, and market trends to inform business decisions and marketing strategies. It provides essential business insights.