Business Metrics
The KPIsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives. that keep your business honest—from revenue to churn to clientThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. lifetime value.
What is Business Metrics?
Business metrics track performance—revenue, churn, and growthNot just a buzzword—growth is the art and science of scaling businesses through strategy, creativity, and data-driven decision-making. KPIs that inform strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. and client reporting.
Dive Deeper
Agency MetricsWhat gets measured gets improved—metrics track everything from billable hours to campaign ROI., KPIs, Performance AnalyticsThe data behind how your campaigns perform—used to assess ROI, tweak strategy, and fuel reports., Revenue AnalysisBreaking down where your income comes from—used to spot patterns, gaps, and growth opportunities., Utilization RateThe percentage of time team members spend on billable work—key for agency profitability.
